You have been tasked with conducting an industry analysis that focuses on the sports industry in order to gain access to industry perspectives, best practices from other high performance companies and insight into high-growth sectors. You will present your analysis to your line manager and to the management team. The industry analysis will involve the research and analysis of overall market size (international and national) and different sub-sectors (public, private, voluntary), and the organisational mapping of one of the highest-performing companies. Organisations to be considered will include public (national and local sports organisations, local leisure centres), private (gyms, sporting goods, retailers, manufacturers) and voluntary (local clubs and teams).
You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:
- an introduction to sub-sectors and the different types of organisation in the industry, the market size and the growth of the international business environment
- a factsheet for a selected sub-sector organisation, with explanation of each of the chosen organisations, including background details of the organisation; the products and services they supply; the size and scope of the organisation; their vision, mission and business objectives; the organisational and legal structure and information about their stakeholders.
For business modelling purposes, you will also need to examine the various business functions in one organisation and create an organisational chart to explore the interrelationships between the different functions. Unit 1: Business and the Business Environment
In addition to the ‘insights’ factsheets, you will present an organisational flow chart that shows:
- an analysis for one of the chosen organisations, using visual mapping to show how internal departments, for example. finance, marketing, work together to meet business objectives and how interrelationships are defined by the structure of the organisation; present the advantages and disadvantages
- conclusions based on critical impact analysis of different business structures and the interrelationships between internal departments in successfully fulfilling overall