Unit 1: Business and the Business Environment

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Assignment Brief of Unit 1: Business and the Business Environment

Assignment Brief

Unit Number and Title

Unit 1: Business and the Business Environment

Unit code

T/618/5032

Unit type

Core

Unit Level

4

Credit value

15

TQT

150

Assignment title

Assignment Title Part 1: Industry Analysis Factsheets

Academic Year

2024

Unit Tutor

 

Issue Date

8th January 2024

Assignment Brief Internally Verified

20th December 2023

Presentation submission date

11th February 2024 – (delivery of presentations will start from 19th February 2024 onwards)

Assignment submission date

8th April 2024

Unit introduction           

The aim of this unit is to provide students with background knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate. Students will examine the different types of organisations (including for profit and not for profit), their size and scope (for instance, micro, SME, transnational and global) and how they operate. Students will explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making. The knowledge, understanding and skill sets gained in this unit will help students to choose their own preferred areas of specialism in future studies and in their professional career.

Part 1

Submission Format

Submission Format Part 1:

The submission is in the form of a portfolio of factsheets and an organisational flow chart document. The factsheets should be written concisely to summarise and highlight key information and data. You are required to make use of headings, paragraphs and sub-sections as appropriate. All work must be supported with research and referenced correctly using the Harvard referencing system (or an alternative referencing system). You will also need to provide a bibliography using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit for the factsheets is 3000 words.

Unit Learning Outcomes

LO1 Explain the different types, size and scope of organisations.

LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure.

Transferable skills and competencies developed

 

  • Analytical skills to conduct own analysis to draw conclusions.
  • The ability to provide information based on collation, analysis and interpretation of
    data.
  • Creative thinking for presenting information and data in a simplified and informative
    manners.
  • Digital skills, using different software applications to visually present information and
    data concisely.
  •  Communicating effectively in all forms, written, visual and oral, for operating efficiently
    in the international business environment.

Vocational scenario - Part 1

Industry Analysis Factsheets

Business Case / Vocational Scenario Covering:

Chosen Organisation – for example

choose more than one organisation

For example, Admiral Sportswear company engaged in the design, development, manufacturing, worldwide marketing and sales of sports footwear, apparel, equipment, accessories and services. As of 2022, the company employed more than 75,400 people worldwide and the company brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Strategic Planning teams keep the company moving in the right direction by leading the strategic business planning process and spearheading transformational projects across the businesses and geographies. Embedded in teams across the company, strategy professionals explore complex business issues; conduct consumer, competitive and market analyses; create financial models and develop action plans. The Strategic Planning teams help write the future of sport by charting the company’s path forward.

Role You are employed as a Junior Insights Strategist for the Strategic Planning team. The team acts as a key partner to senior leaders, the executive team, and the CEO. It provides thought leadership and an external perspective on the most critical strategic initiatives and pressing challenges facing the company.

Role

Your key roles include the following:

  • supporting data and business analyses to develop business plans
  • measuring business performance to compare actual data to forecasted values
  • executing market research projects and gathering intelligence on current industry, technology, and consumer trends.

Assignment activity and guidance

You have been tasked with conducting an industry analysis that focuses on the sports industry in order to gain access to industry perspectives, best practices from other high-performance companies and insight into high-growth sectors. You will present your analysis to your line manager and to the management team. The industry analysis will involve the research and analysis of overall market size (international and national) and different sub-sectors (public, private, voluntary), and the organisational mapping of one of the highest-performing companies. Organisations to be considered will include public (national and local sports organisations, local leisure centres), private (gyms, sporting goods, retailers, manufacturers) and voluntary (local clubs and teams).

You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:

1. an introduction to sub-sectors and the different types of organisations in the industry, the market size and the growth of the international business environment

2. a factsheet for a selected sub-sector organisation, with explanation of each of the chosen organisations, including background details of the organisation; the products and services they supply; the size and scope of the organisation; their vision, mission and business objectives; the organisational and legal structure and information about their stakeholders. For business modelling purposes, you will also need to examine the various business functions in one organisation and create an organisational chart to explore the interrelationships between the different functions.

In addition to the ‘insights’ factsheets, you will present an organisational flow chart that shows:

3. an analysis for the chosen organisations, using visual mapping to show how internal departments, for example. finance, marketing, work together to meet business objectives and how interrelationships are defined by the structure of the organisation; present the advantages and disadvantages 4. conclusions based on critical impact analysis of different business structures and the interrelationships between internal departments in successfully fulfilling overall business objectives. 

4. conclusions based on critical impact analysis of different business structures and the interrelationships between internal departments in successfully fulfilling overall business objectives.

Grading Criteria Part 1

Recommended Resources

Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.

Learning Outcomes and Assessment Criteria

Pass

Merit

Distinction

LO1 Explain the different types, size and scope of organisations.

 

P1 Explain different types
and purposes of
organisations; public,
private and voluntary
sectors and legal
structures.


P2 Explain the size and
scope of a range of
different types of
organisations.

M1 Analyse how the structure, size and scope of different organisations link to the business objectives and product and services offered by the organisation

LO1 and LO2
D1 Provide critical analysis of the complexities of different organisations and structures.

LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure.

P3 Explain the relationship between different organisational functions and how they link to organisational objectives and structure.

M2

Analyse the
interrelationships
between organisational
functions and the impact
that can have upon
organisational structure

 

Assignment Part 2

Unit Number and Title

Unit 1: Business and the Business Environment

Unit code

T/618/5032

Unit type

Core

Unit Level

4

Credit value

15

TQT

150

Assignment title

Assignment Title Part 2:

Environmental Business Audit Presentation

Academic Year

2024

Unit Tutor

 

Issue Date

8th January 2024

Submission Date

11th February 2024 – (delivery of presentations will start from 19th February 2024 onwards)

Unit introduction           

The aim of this unit is to provide students with background knowledge and understanding of business, the functions of an organisation and the wider business environments in which organisations operate. Students will examine the different types of organisations (including for profit and not for profit), their size and scope (for instance, micro, SME, transnational and global) and how they operate. Students will explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making. The knowledge, understanding and skill sets gained in this unit will help students to choose their own preferred areas of specialism in future studies and in their professional career.

Submission Format for Part 2

Submission is in the form of a 10 minutes for presentation and five minutes for questions. The presentation slides for the findings should be submitted along with speaker notes as one copy. You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your research should be referenced using the Harvard referencing system (or an alternative referencing system). Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit is 3000 words, including speaker notes, although you will not be penalised for going under or exceeding the total word limit.

Unit Learning Outcomes            

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.

Transferrable skills and competencies developed
  • Analytical skills to conduct own analysis in order to draw conclusions.
  • Providing information based on collation, analysis and interpretation of data.
  • Creative thinking for presenting information and data in a simplified and informative
    manner.
  • Digital skills, using different software applications to visually present information and
    data concisely.
  • Communicating effectively in all forms, written, visual and oral, for operating efficiently
    in the international business environment.

Part 2: Vocational Scenario

Environmental Business Audit Presentation

Business Case / Vocational Scenario Covering:

Chosen Organisation: Admiral Sportswear

In your role as Junior Insights Strategist, you have completed the industry insight analysis, and your line manager has now given you another project. This is to complete research into the external and internal business environment. The sports company, Admiral Sportswear is looking to expand their distribution channels to include both e-commerce players (for example Google shopping) and physical retailers (for example JD Sports). To enable the company to make any strategic decisions, they need you to present a business case to the leadership team. You can also choose a company/organisation of your own choice.

Assignment & guidance activities

Completion of the project will involve a PESTLE analysis to research the sports retail
market, develop insights and predict future growth potential in new markets. The project
will also involve a SWOT analysis to determine the company position in the marketplace
and the potential opportunities for distribution expansion while minimising risks and
threats.
Your presentation will include the findings from an external and an internal audit:

  • a PESTLE analysis to identify positive and negative impacts of external factors and influences on the sports retail market, including a ‘traffic light chart’ evaluating level of competition, funding activity, legal complexity and investment opportunity available.
  • a SWOT analysis to explore and explain the organisation’s internal strengths and weaknesses as a company.
  • critical analysis of both the external and internal factors, to determine whether the organisation should proceed with their expansion plans, presented as conclusions and recommendations.

Grading Criteria Part 2:

Pass

Merit

Distinction

LO3: Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations.

 

P4: Identify the positive and negative impacts the macro environment has on business operations, supported by specific examples.

M3: Apply appropriately the PESTLE model to support a detailed analysis of the macro environment in an organisation.

LO3 and LO4

 

D2: Critically evaluate the impacts that both macro and micro factors have on business objectives and decision-making.

LO4: Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.

P5: Conduct internal and external analysis of specific organisations in order to identify strengths and weaknesses.

P6: Explain how strengths and weaknesses interrelate with external macro factors.

M4: Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making.

Before you get started, please read the following information very carefully.

Student Guide to Writing an Assignment

This is an assignment guide to help support you while completing your BTEC Assignments.

It includes:

  • Assignment writing guidance  
  • Referencing guidance

Assignment Format/Style

Produce a formal report/paper that addresses all the tasks in the assignment brief. You are encouraged to use diagrams or tables to illustrate and reinforce your findings, using single space and font size 12.  Any references to academic theory should be correctly cited and referenced in a bibliography at the end of the report. (Please do not copy and paste information).

✔ Fully completed assignment cover page

✔ Title page

✔ Table of contents

✔ Introduction

✔ Main body of the report clearly identifying the separate outcomes and assessment criteria

✔ Conclusion and recommendations (if relevant)

✔ References and bibliography

✔ Appendices only if relevant and necessary

Assignment Content

The assignment brief includes headings relevant to the unit outcomes, read and follow the tasks listed under each heading and this will make certain that you cover all the outcomes and assessment criteria to achieve the unit.

Assessment and Grading

Read the assessment grading criteria before attempting the assignment tasks, as it contains important information about how you should approach your assignment and how grading is applied in order for you to achieve a pass, merit or distinction.

Assignment Submission

All assignments must be submitted by the agreed date, via MOODLE.  Assignments submitted late, but with permission, will be marked as a pass only.  Assignments submitted late, without permission, will not be marked until the end of the year, or the next time the unit is scheduled.

Please ensure that your assignment is attached to the assignment submission receipt and that you read and sign the statement confirming authenticity. Check that all relevant fields are completed fully before submission.

Assignment Feedback

Once the assessor has marked your assignment, you will receive written feedback, either confirming that you have met the required standard and grade awarded, or that you have not yet met the standard and what you need to do to make the necessary improvements.  Please note that achieved and confirmation of grades is provisional until signed off by the Internal Verifier.

Bibliography / References

Please list down “works cited” within the framework of enumerative bibliography – a list of references to key articles and texts. Verify each reference carefully; the references must correspond to the citations in the text. The list of references should start on a new page and be listed alphabetically by the name of the author(s) and then by year, chronologically. Only the first author’s name is inverted. The name of each author and the title of the citation should be exactly as it appears in the original work. More Information can be found in the College MOODLE in the General Information about the Harvard Referencing. 

Recommended Reading:

Learners must consult College and local national library facilities. In addition, learners need to read the broadsheet press and weekly business magazines regularly. You should also use relevant internet sites regularly and identify key influences and recent and relevant research with regard to your subject area.  You should read topical case studies and read about national campaigns and government initiatives in your area of interest. Following is the list of indicative resource materials.

Recommended Literature & Resources:

*Please note that the resources listed are examples for you to use as a starting point in your research – the list is not definitive.

Assignment Part 1

HN Global

HN Global (2021) Reading Lists. Available at:

https://hnglobal.highernationals.com/learningzone/reading-lists

HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals.com/subjects/resource-libraries

HN Global (2021) Textbooks. Available at:

https://hnglobal.highernationals.com/textbooks

Weblinks

Allied Market Research (2020) Sports Apparel Market by End User.

Available at:

https://www.alliedmarketresearch.com/sports-apparel-marketXtensio (2021)

How to Create a Fact Sheet. Available at:

https://xtensio.com/how-to-create-a-fact-sheet

The Sportswear Industry: An Analysis of The Athletic Apparel Market. Available at:

https://creatitive.com/sports-industry-analysis-2019/

HubSpot (2021) 9 Types of Organizational Structure Every Company Should Consider. Available at: https://blog.hubspot.com/marketing/team-structure-diagrams

Textbooks

Burns, J. and Needle, D. (2019) Business in Context: An Introduction to Business and its

Environment. 7th Ed. Cengage Learning

Worthington, I. and Britton. C. (2018) The Business Environment. 8th Ed. Harlow: Pearson

Assignment Part 2

Weblinks

Plan How to Do a SWOT Analysis for Better Strategic Planning.

Available at:

https://articles.bplans.com/how-to-perform-swot-analysis

Business Balls Swot Analysis Templates.

Available at:

https://www.businessballs.com/strategy-innovation/swot-analysis/

Pestle Analysis.com What is PESTLE Analysis?

Available at:

https://pestleanalysis.com/what-is-pestle-analysis/

Swot analysis of Nike. Available at:

https://bstrategyhub.com/swot-analysis-of-nike-nike-swot-analysis

Textbooks

Morrison, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed.

Red Globe Press

Wetherley, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a

Globalised World. 4th Ed. Oxford: Oxford University Press

Student Assessment Submission and Declaration

When submitting evidence for assessment, you must sign a declaration confirming that the work is your own.

Student name:

 

Assessor name:

 

Issue date:

 8th January 2024

Submission date:

8th April 2024

Submitted on:

 

Programme:

Pearson BTEC Level 5 Higher National Diploma in Business (2021)

Unit:

Unit 1: Business and the Business Environment
           

Plagiarism

Plagiarism is a form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, may be penalised.  It is your responsibility to ensure that you understand correct referencing practices.  As a university level student, you are expected to use appropriate references throughout and keep carefully detailed notes of all your sources of materials for material you have used in your work, including any material downloaded from the Internet. Please consult the relevant unit lecturer or your course tutor if you need any further advice.

Student declaration

I certify that the evidence submitted for this assignment is my own. I have clearly referenced any sources and any artificial intelligence (AI) tools used in the work. I understand that false declaration is a form of malpractice.

Student signature:

 

Date:

 

Sample Answer of Unit 1

Task 1- Portfolio

LO1 Explain the different types, size and scope of organisations

1. Introduction

Different types of organisation

The sub-sectors could be defined as the following such as the private, public and NGO, or voluntary organisations. The private organisation could be termed as the following such as business which had been not governed by the profiting or public body. This is the sector that had been termed as profit-making and not operated or governed by the government. The public sector could be termed as the organisation that had been operated or governed by the government whereas the voluntary organisation or the NGO organisation could be termed as the non-profiting organisation and are mostly involved in improving society and the world (Liebel, 2018).

Market size

The market size had been defined as the international and national market size. Geographically, the international market could be termed as the conduction of the business across the boundaries or the territories of the national country. While the national market had been termed as the conduction of the business within the national domain and territories.

Growth of international business environment

The growth of international business environment had been described shortly as globalisation. This has been attributed to various factors such as changes in aspects of the world. For instance, it could be technology, politics, economics, competition and labour, education, and skills. Moreover, the change in the foreign exchange markets, regulations for import and export, and agreements in the trading.

2. Factsheet for sub-sector organisation

Private organisation

Background

A private organisation such as Pure Gym Ltd had been termed as a private company. It had been providing fitness opportunities. It had more than 200 gyms and is located in Leeds, West Yorkshire.

Product and services

The services provided by the organisation are free classes and the personal training. It had been providing a high-quality and flexible gym.

Size and scope

The size of the company could be termed as 1001-5000 employees and could be termed as small and medium-sized organisations. The scope of the organisation had been in the health and fitness, exercising, and wellness of the people (Mackintosh, 2016).

Vision, mission, and business objectives

The mission of the organisation had been to help people for living healthy lives. It had been aiming to provide a positive difference in terms of fitness. The organisation had preferred diversity and inclusion.   

Organisational and legal structure

The private organisation had its organisational structure such as the private limited company. The structure includes the chief executive officers and the respective management. The legal structure had been the policies and laws that had to be complied with for every private organisation.

Stakeholder information

The stakeholder for this organisation had been the customers, members, and owners.

Public organisation

Background

An organisation such as the sports world in the UK had been termed as public organisations. Though locally operating, the organisation had been dealing the sport good and had become UK’s largest sports goods retailer in terms of profits.  

Product and services

The organisation had been operating in sports goods while operating diversely through the portfolio for the following such as sports, fitness, fashion, brands, and lifestyle.

Size and scope

The size of the organisation had been medium to large such as it encompasses the 10001 plus employees. The scope of the organisation had been the e-commerce, retail, buying, and development of the product (Paavola, 2020).

Vision, mission, and business objectives 

The strategy of the organisation had been investing in their people and their third party brand partners for elevating the proposition of their retail for attaining different levels in terms of performances and excellence across their brand which is multi channelling and their customers. The organisation believes in aspiring people towards the newer and leading trends, fashion, and lifestyle as the international brand for providing the growth that had been sustaining.

Organisational and legal structure

The organisation structure for the public company or the local organisation had been the hierarchy. The organisation had been termed as headed by the board of directors, trustees, or it could also be governed by a single director. The legal structure for a public company like sports world could be termed as the partnership to the sole proprietorship since it had been dealing with third-party partners and operates as a local organisation for meeting the local needs.

Stakeholder information

The stakeholder involved had been the customers, third-party partners, the staff, and the employees along with the managers and chief executive officers. The customers and the partners had been the important stakeholders in the growth of the organisation. The employees at world sports had been termed as increasing the customer satisfaction and the profits of the organisation.


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