You are asked to undertake an Integrated Marketing Communications analysis of a company, of your choice, applying the theory, models and frameworks studied during the module

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The Integrated communication assignment is split into assignments 1 and 2. You are asked to undertake an Integrated Marketing Communications analysis of a company, of your choice, applying the theory, models and frameworks studied during the module and, to formulate a new and improved integrated marketing communications mix using the marketing communications mix elements which we will be covering. These marketing communications mix elements are what is called a marketing communications strategy.   

Consequently, please find below the guide for Integrated Communications, assessment 1, where you are asked to write an introduction to assignment 1, and write a detailed background to the company you have chosen to review for assignments 1 and 2 plus undertake an integrated communications analysis.  

Assignment 1 can be viewed as the first part of the assignment. As you will see detailed below in the assessment guide, please ensure you have a cover page with the title of your assessment and also a contents page which gives the headings with page numbers.

When choosing a company for the purposes of assessment 1 and 2 please try to ensure it is a company which you are able to gather information regarding their current Marketing communications strategy which will help you when you are collating information regarding the company for:

Assignment 1

• Introduction
• Company background
• Analysis
• Discussion of the findings/Outcomes, from analysis

Assignment 2

• New/ improved, Integrated Communications strategy
• Implementation of Strategy
• Conclusions

Please see the appropriate assessment guide for each assessment below.

Integrated Marketing Communications

Outline Guide for Assignment 1

Report Word Guide: 1500 words

Please use the headings and guidance below as a template to complete assignment 1

Cover title page 

Contents Page

Introduction

In the introduction section to the report, please set out content of what is going to be covered in the assignment and a short introduction to the company, Integrated Marketing Communications, and introduce report aims and objectives etc.

Background

An overview of the company and its current situation, with reference, to its Integrated Marketing Communications strategy.

Analysis

An explanation of the method of analysis (selection of theoretical frameworks for application, models etc applied in the analysis of company).

Detailed analysis of the company with reference to Integrated Marketing Communications (referencing the theory used).

Initial outcomes / findings, identifying gaps, where issues need strengthened, or where procedures are well established, and an opportunity to build and develop.

Discussion of findings/outcomes of analysis

Discussion of main findings/ outcomes, from analysis.

Integrated Communications 21/22

Outline Guide for Assignment 2

Report word guide: 1500 words

Please use the headings and guidance below as a template to complete assignment 2

Cover title

Contents Page

Introduction

In the introduction section to the report, please set out content of what is going to be covered in the assignment.

Proposed strategy

Utilising the Integrated Marketing communications theory link your main findings to a new or improved Integrated Marketing communications strategy for your company.

Implementation strategy

Put forward an implementation plan of how the above strategy might be implemented etc.

Conclusions 

Draw together your main conclusions.

References

Appendices

The price quoted is for both assignment 1 and assignment 2