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BTEC Level 4 HNC in Business
Unit 02: Marketing Essentials
Unit 02: Marketing Essentials - 1 Explain the role of marketing and how it interrelates with other functional units of an organisation.
2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
3 Develop and evaluate a basic marketing plan.
Scenario: Unit 02: Marketing Essentials
You have recently been employed as a junior manager at ‘Primark’ and you are located in the UK head office. You have been asked to write a newsletter for publication in the company’s in-house magazine to provide a brief overview to staff on the processes of marketing and its importance for an organisation like Primark. Your report should address the following
P1 As marketing is a core function of business operation, explain the key roles and responsibilities of the marketing function. Please relate to the Primark UK case study by providing examples.
P2 Explain how the roles and responsibilities of marketing relate to the Primark UK organisational context.
P3 Compare ways in which Primark UK and another organisation apply the marketing mix to the marketing planning process to achieve business objectives. Unit 02: Marketing Essentials
Merits and Distinctions
To Achieve M1 you need to: Analyse the roles and responsibilities of marketing in the context of the marketing environment.
To Achieve M2 you need to: Analyse the significance of interrelationships between marketing and other functional units of an organisation.
To Achieve M3 you need to: Evaluate different tactics applied by organisations to demonstrate how business objectives can be achieved.
To Achieve D1 you need to: Critically analyse and evaluate the key elements of the marketing function and how they interrelate with other functional units of an organisation. Unit 02: Marketing Essentials
To Achieve D2 you need to: Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.
Scenario: In your role as the junior manager, your marketing director has approached and asked you to contribute in the company’s business plan by writing a basic marketing plan. Therefore, you are required to produce a marketing plan mainly focusing on the marketing concepts, current situation analysis of the business and the use of marketing mix in different contexts.
You should present your marketing plan in an appropriate structure including executive summary, and introduction by developing main key elements of a marketing plan where possible.
P4 Produce and evaluate a basic marketing plan for Primark UK. Unit 02: Marketing Essentials
To Achieve M4 Produce a detailed coherent evidence-based marketing plan for an organisation.
To Achieve D2 you need to Design a strategic marketing plan that tactically applies the use of the 7Ps to achieve overall marketing objectives.
You should present your marketing plan in an appropriate structure including executive summary, and introduction by developing main key elements of a marketing plan where possible. Unit 02: Marketing Essentials
P4 Produce and evaluate a basic marketing plan for Primark UK.
Unit 02: Marketing Essentials
The marketing operations are firmly connected with the other utilitarian units of business organisations. It very well may be clarified with an illustration of money division association with marketing office. The marketing capacities require monetary assets for the execution, arranging, examination and assessment of marketing methodologies and arranging among business organisation, it is given by the money branch of the organization. Marketing utilitarian can`t work without legitimate correspondence and arranging with monetary group in the organisation. Additionally, in the business organization, the marketing functions are firmly connected along with different branches of the organisation. The marketing capacities require precise depiction from the creation office with respect to the items and administrations of the organisation to give a marketing plan. Also, they require HR from HR division, monetary assistance from finance office, coordinations from conveyance network and so forth The activity of marketing should be conveyed and sponsored by different divisions of the organisation. For instance the HR strategies should be lined up with the marketing office to expand the business, one next to the other the creation group should pass on the data in regards to the item and administrations to fabricate a precise marketing plan for the organization. On the off chance that marketing operations or functions are obscure in regards to the stock of raw materials or creation limit of the organisation, then, at that point, marketing plan will result into botch and misfortunes. In this way, the marketing capacities are interrelated with the wide range of various utilitarian units of the business organisation
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