Present the results of original work detailing the strategic analysis of your given company, including An analysis of the company’s general business environment

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Glaxosmithkline (GSK)

Assignment brief

Present the results of original work detailing the strategic analysis of your given company, including

• An analysis of
  • the company’s general business environment
  • its competitive/industry environment
• An internal analysis of the organisation
  • Resources and capabilities (to the extent possible)
  • Financial/performance trends
• A competitor analysis (market commonality)
• A conclusion about the company’s strategic situation
  • Identify the significant threats and opportunities facing the company
  • Identify the key weaknesses and strengths of the company.

Expectations

A superior submission will:

• Be between 8-10 dashboards (slides), not including cover and references
• Be very well researched (breadth and depth)
• Be based on current evidence from reliable sources (to the extent possible)
• Demonstrate the ability to use appropriate techniques, frameworks, and models of strategic analysis
• Identify the most significant strategic issue(s) facing the company
• Be written as a report (a collection of linked dashboards)
• Highlight the results of the analysis
• Show the logic underlying the threats and opportunities identified.
• Be visually attractive with an appropriate mix of text and visual forms of data presentation (the use of PowerPoint is highly recommended but this is not a presentation – please see examples of student work in the coursework briefing available to view in My Learning)
• Be meticulously referenced, and
• Be written to a professional standard