LO1: Obtain and interpret information relevant to an analysis of a firm`s business environment

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Assignment Brief

Academic Year 2021-22

Module code and title:

BM461 Global Business Environment

Module leader:

 

Assignment No. and type:

Coursework 1 – Briefing Note 500 words

Assessment weighting:

30%

Submission time and date:

 

Target feedback time and date:

3 weeks after submission deadline

Assignment task

 

Briefing Note – 500 words (LO 1, 2 & 3)

This assessment is based on the FTSE listed firm Watches of Switzerland. The scenario is that you are a graduate working in the Business Planning and Intelligence unit and you have been asked to provide a briefing note, template provided, for the CEO to discuss the macro-environmental factors that they and the board of directors will need to consider over the next 12 -24 months.

 

 

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1: Obtain and interpret information relevant to an analysis of a firm`s business environment.

LO2: Assess the impact of government on the structure and operation of a business organisation.

LO3: Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity.

 

Task requirements

 

Briefing Note – 500 words (LO 1, 2 & 3)

This assessment is based on the FTSE listed firm Watches of Switzerland. The scenario is that you are a graduate working in the Business Planning and Intelligence unit and you have been asked to provide a briefing note, template provided, for the CEO to discuss the macro-environmental factors that they and the board of directors will need to consider over the next 12 -24 months. 

Some theoretical and global economic indicators you may want to include are:

  • PESTEL Analysis                                                                                                                                     
  • Inflation
  • Global economic growth (GDP)
  • Major currency exchange rates
  • Supply & Demand
  • Elasticity of demand
  • Share price, dividend performance, Price earnings ratio, market capitalization, cash on hand and reserves
  • Firm performance benchmarking

It is vital that you demonstrate wider reading around the subject area, using contemporary journals to support your assignment. However, we do not expect to see any Wikipedia, Investopedia, Slide Share, ‘Essay Mill’, Term Papers or other spurious non-academic non-reputable sources within your work or in the reference list. LO1: Obtain and interpret information relevant to an analysis of a firm`s business environment

The briefing note will need to include the following:

  • Contextual Background – You should identify the recent changes in the luxury watch market and firm performance. Feel free to use charts, graphs and tables to aid your work, these are not included in the 500-word count.
  • Key Issues – List the 3 key issues and rank them according to the metric options provided on the briefing template.
  • Global Macro-Environmental Factors Critical Discussion Points – This is the major part of the work that should comprise approximately 50-60% of the word count. Here you must critically discuss what each of the 3 critical factors means to the firm and what the directors be aware of going forward? Note you are not required to make recommendations within this briefing note.
  • Resources and References Used – List the sources of evidence used to build your evidence-based argument in Harvard format. The reference list is not included in the word count.

Relevant theoretical approaches, case studies and models should be used throughout the assignment. LO1: Obtain and interpret information relevant to an analysis of a firm`s business environment

Further Information

The readership for the report will be internal management & directors so the report should be written in the 3rd person and spell-checked and proof-read before submission. You can assume the reader will understand the business workings and will not require any theoretical models explaining to them.

Suggested Briefing Note Content & Word Count

The work must follow the structure of the briefing paper template provided. The template is already populated with much of the basic content that is required.

Add your name and ID in the sections highlighted in yellow. LO1: Obtain and interpret information relevant to an analysis of a firm`s business environment

Note the briefing paper should focus on the key issues only and not cover everything you have discovered from your secondary research. You have 1 page at the end of the briefing note to populate with any completed models you used.

  1. Contextual background - 100 words (+ tables, charts and graphs)
  2. Key Issues List – Not included in word count
  3. Global Macro-Environmental Factors Critical Discussion Points – 400 words

4. Resources and References Used – Not included in word count                                                             

Please ensure you use relevant academic sources in the form of models, theories, and cases to support your report. Your report should follow the Harvard Business Referencing format.

10% of your overall mark will be based upon style, presentation and referencing.

 

Referencing and research requirements

Please reference your work according to the Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2019) Cite them right: the essential reference guide. 11th edn. Basingstoke: Palgrave Macmillan. Copies are available via the University library.

 

How your work will be assessed

Your work will be assessed against the assessment criteria which have been provided at the end of this brief.

These criteria have been designed specifically for this assignment and are intended to measure the extent to which you have demonstrated your achievement of its associated learning outcomes (see above). They have been aligned with the institutional grade descriptor appropriate for your level.

The assessment criteria provide a basis for fair and consistent marking and indicate what is expected of you in this assignment. It is strongly recommended that you engage with them while you are working on the assignment and use them in combination with any feedback you receive once your work has been marked to help you plan for future learning and development.

 

Submission details

 

  • This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your VLE module shell.
  • Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word and PDF. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 20MB in size.
  • LO1: Obtain and interpret information relevant to an analysis of a firm`s business environment
  • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
  • Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment.
  • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/   data/assets/pdf_file/0024/9546/Academic-Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations
  • Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked, and the actual mark recorded but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.

Before you submit

  • Please use the provided checklist below to make sure you are ‘fit to submit’ your work
  • We recommend you use this checklist as soon as you get this assignment brief to help you plan your work

Fit to Submit: Assignment Checklist

This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in their coursework.

Have you read the assignment brief? If not, do so now!

In it you will find details of the assessment task, word count, the assessment criteria your work is marked against, and the learning outcomes – the basis for the assessment strategy in each module.

Students often lose marks by forgetting some of the more straightforward elements of their assignments. We recommend that you “tick off” each of the points below as you prepare your work for submission. If you need any help, ask your tutor and/or visit https://bucks.ac.uk/students/academicadvice/assessment-and-examination

    Have you read and understood the assessment criteria?

    Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.

LO1: Obtain and interpret information relevant to an analysis of a firm`s business environment

    Have you demonstrated you can think and write critically in the completed work? This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

    Have you maintained an appropriate tone throughout your work? Is your work formal, focused, developed and clear?

    Have you checked that the referencing in your assignment is in line with your programme requirements?

    Have you proof-read your work and used spellcheck software to check your spelling and grammar?

    Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified?

    Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.    Can you confirm that the work submitted is your own and maintains academic integrity?


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