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BMP3006 Practical Digital Marketing
Module Number: BMP3006
Module Name: Practical Digital Marketing
Year/Trimester: 2021-22/Semester 1
Assessment Type (and weighting)
Written Portfolio - 60%
Effectiveness of Digital Marketing
Assessment Submission Date
Learning Outcomes Assessed: BMP3006 Practical Digital Marketing
LO1: Describe the importance of the marketing function and the marketing mix
LO2: Explain elements of the communications mix
LO3: Examine how digital marketing can be used in communication strategies
You are required to submit a portfolio of no more than 2000 words that explains the effectiveness of digital marketing.
Part 1 1000 words requires you to:
Describe and discuss the Marketing mix. Use examples to illustrate your point (500 words
Describe and discuss the key elements of the communications mix. (Use examples to illustrate your points. (500 words)
You will use text book and journal sources to justify your answers and reference those sources using Harvard referencing style).
Part 2 1000 words requires you to
Explain how each of the social media channels are used as part of a brands’ or company’s communications strategy, using examples to illustrate you answers.
LinkedIn (200 words)
Facebook (200 words)
Twitter (200 words)
Snapchat (200 words)
Now, explain why you think the social media content is effective? (200 words) LO1: Describe the importance of the marketing function and the marketing mix
Minimum Secondary Research Source Requirements at Level HE3 - It is expected that the Reference List will contain at least five sources. As a MINIMUM the Reference List should include three academic books.
Assessment Preparation and Submission:
See section 11 of the module guide for Guidelines on the Preparation and Submission of Assignments.
Additional Submission Instructions: BMP3006 Practical Digital Marketing
You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page. The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.
You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.
You will not be able to overwrite the final submission after the deadline. You can only submit a single file. LO1: Describe the importance of the marketing function and the marketing mix
Specific Assessment Criteria: (See page 4 for General Assessment Criteria)
Excellent (70-100%): Virtually all of the relevant information/skills accurately deployed. Excellent and exceptional grasp of theoretical, conceptual, analytical and practical elements. Very effective integration of theory, practice and information in relation to the objective of the assessment. There will be evidence of originality and creativity as appropriate to the subject.
Very Good (60-69%): Most of the relevant information/skills accurately deployed. Good grasp of theoretical, conceptual, analytical, practical elements. Effective integration of theory, practice and information in relation to the objectives of the assessment LO1: Describe the importance of the marketing function and the marketing mix
Good (50-59%): Some of the relevant information/skills accurately deployed. Adequate grasp of theoretical, conceptual, analytical and practical elements. Fair integration of theory, practice and information in relation to the objectives of the assessment.
Satisfactory (40-49%): Some omissions in the deployment of information/ skills. Some grasp of theoretical, conceptual, analytical and practical elements. Limited integration of theory, practice and information in relation to the objectives of the assessment.
Unsatisfactory (1-39%): Students who do not meet the requirements of a pass grade will not successfully complete the assessment activity. BMP3006 Practical Digital Marketing
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