LO1 Analyse the key factors which drive globalisation.

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ASSIGNMENT BRIEF

HNBS 318 Global Business Environment

Unit Number and Title

HNBS 318 Global Business Environment

Academic Year

2021/22

 Unit Tutors

 

Assignment Title

Drivers and Challenges of Globalisation and their Impact on Strategic Directions

Issue Date

By w/c 26 October 2021

Submission Date

23 December 2021

 

 

 

IV Name & Date

 

Guideline for Final Submission

  • Each student should submit an individual report for this assignment.
  • The report should be divided in 2 parts: ASSIGNMENT PART 1 and ASSIGNMENT PART 2. Each part of the assignment addresses different learning objectives – see below.
  • You should aim to complete ASSIGNMENT PART 1 before WEEK 6 and make sure you get

FORMATIVE FEEDBACK from your lecturer during teaching weeks 5 and 6.

  • It is also recommended that you complete ASSIGNMENT PART 2 before WEEK 10 and get
  • FORMATIVE FEEDBACK from your lecturer for your Assignment in teaching weeks 9 & 10.
  • Once you complete BOTH PARTS, you need to compile them into a single Microsoft Word document for Final Submission.
  • Remember, there will be only ONE submission Link. You cannot submit PART 1 and PART 2 separately.
  • Drivers and Challenges of Globalisation and their Impact on Strategic Directions

 

Submission Format

The recommended word count for the overall written report is 3000-4000 words, and you are expected to allocate 1500 - 2,000 words to each part (assignment part 1 and part 2).

The report should be written in a concise, formal business style using single spacing and font size 12. You are required to make use of headings, paragraphs and subsections as appropriate, and all work must be supported with research and referenced using the Harvard referencing system. Please also provide a bibliography using the Harvard referencing system. The reference list and any appendices you include will not be counted towards the word limit.

Assignment Part 1 HNBS 318 Global Business Environment

Unit Learning Outcomes

LO1 Analyse the key factors which drive globalisation.

LO2 Determine the strategic complexities associated with operating in a global environment.

Assignment Brief and Guidance

Scenario

You are working as a business analyst for ‘Deliveroo’, a multi-national company operating in the food delivery sector headquartered in London. Founded in 2013, this company has already expanded into nearly 800 towns and cities across 12 countries spread over different continents and have intention to expand further into new countries.

Your task is to produce an individual written report to the Board of Directors of Deliveroo, in order to advise them on the concept of ‘globalisation’ and the challenges this creates for global businesses trying to enter new markets.

For this task you are required to investigate and explain the concept of globalisation and identify the key factors which drive this phenomenon, such as:

- different levels of economic integration,

- trade and investment opportunities,

- technological advancements,

- the costs of globalisation i.e. operating internationally,

- market conditions, and

- the competitive environment.

Then you ought to critically analyse the impact that the above factors have upon the global business environment in terms of benefits and challenges for businesses.

In your report you should also identify and critically evaluate the global business environment in which this multi-national company is operating. Use the PESTLE framework to guide you in the critical analyses of the macro environmental factors, and then evaluate their impact on the international strategy and operations of Deliveroo. Using specific examples, explain the complexity of strategic operations in international markets, and critically evaluate the opportunities and challenges faced by this organisation, in the context of risk and diversification strategies and their international supply chain flow. In the conclusion of the report you are expected to provide specific and justified recommendations on how Deliveroo can overcome their strategic challenges in the international / global business environment. You are working as a business analyst for ‘Deliveroo’, a multi-national company operating in the food delivery sector headquartered in London. Founded in 2013, this company has already expanded into nearly 800 towns and cities across 12 countries spread over different continents and have intention to expand further into new countries.

 HNBS 318 Global Business Environment

Assignment Part 2

Unit Learning Outcomes

LO3 Evaluate how operating in a global market influences an organisation’s structure, culture and functions.

LO4 Evaluate the influence of globalisation on organisational decision making and strategy.

Assignment Brief and Guidance - Drivers and Challenges of Globalisation and their Impact on Strategic Directions

Scenario

With reference to the same organisation you used in Assignment Part 1 - Deliveroo, you are required to critically analyse and evaluate the impact that the forces of globalisation have on their organisational governance and leadership, structure, culture and functions. This will require that you apply appropiate theoretical models (McKinsey’s 7S, Hofstede’s Dimensions of Culture, etc.) when you consider the factors that influence the structure, culture and organisational functions in the given business. Using specific examples, provide a critical evaluation of ethical and sustainable factors that the organisation has to consider in the international / global market.

As part of your research you should also investigate how the strategy and decision-making of this multinational organisation are influenced and shaped by the global market forces you have discussed above. Identify the key barriers for entering and operating in international markets, and articulate various ways decision making can work effectively in a global context. Critique the various strategic routes to internationalisation which Deliveroo may adopt in different geographical markets. Propose valid and justified recommendations for how this company should adapt their organisational structure and decision-making processes to successfully respond to the international / global market opportunities and challenges.

Learning Outcomes and Assessment Criteria

Pass

Merit

Distinction

LO1 Analyse the key factors which drive globalisation

LO1 & 2

D1 Critically evaluate the global business environment, including the opportunities and challenges faced by organisations.

P1 Analyse key factors of cost, market, environment and competition that drive global commerce and trade.

M1 Critically analyse the impact that key factors have upon the global business environment in terms of benefits and challenges.

LO2 Determine the strategic complexities associated with operating in a global environment

P2 Explain the complexity of strategic challenges faced by organisations when operating in a global environment supported by specific examples.

M2 Critically analyse strategic challenges in context of risk and diversification strategies and the supply chain flow.

LO3 Evaluate how operating in a global market influences an organisation’s structure, culture and functions

LO3 & 4

D2 Critique strategies that can be adopted by organisations operating in a global business environment, making valid and justified recommendations of how they should adapt their organisational structure and decision-making processes.

P3 Evaluate the influences of globalisation on organisational governance and leadership, structure, culture and functions. Drivers and Challenges of Globalisation and their Impact on Strategic Directions

P4 Evaluate the influences of ethical and sustainable globalisation on organisational functions.

M3 Critically evaluate global market influences in application to appropriate theories and models relating to organisational structure and culture.

LO4 Evaluate the influence of globalisation on organisational decision making and strategy

 

P5 Evaluate the different ways decision making can work effectively in a global context.

P6 Determine and articulate the various routes to internationalisation an organisation may adopt, including key barriers.

M4 Critically evaluate the key barriers in doing business internationally and make recommendations on how they can be overcome.

     

HNBS 318 Global Business Environment


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