LO1: Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment

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Assignment Brief


BABS Foundation



Module Title:

Context of Business


September 2021


September 2021

Module Leaders:


Assignment title:

Leadership and Business Environment – Case Study



Date given out:

October 2021

Submission date:


Eligible for late submission (3 working days, with penalty)?


Method of submission:


Online only


Online and Paper copy

Special instructions for submission (if any):


Date for results and feedback:


Employability skills assessed:

  • Judgement and personal responsibility  and initiative in complex professional environments

Learning outcomes assessed:

  • As included under the assessment briefs


In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication).



Please include the following statement on the title page of the submitted assignment, followed by your name:     

I declare that this assignment is all my own work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited.

Assignment Mark (Assessment marks are subject to ratification at the Assessment Board. 

These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )

Late Submission Penalties (X if appropriate)


Capped at 40%


Up 72 hours late


Over 72 hours late











Please read the paragraphs given below carefully and complete the tasks given at the end

Assignment brief:

Businesses employ number of strategies to gain competitive advantage over their competitors. Many times the outcome is influenced by the strategies of their competitors, changes in the business environment and ability of the leadership influences the businesses’ strategy and response. There is also increasing importance of CSR is also influencing business like never seen before.

Assessment Task Description

For this assignment, you are required to select any company from the list given below (Focus only on their UK operations) and perform the following tasks.

  1. Boohoo
  2. ASOS
  3. Primark
  4. Zara
  5. IKEA
  1. Perform a SWOT and PESTEL analysis for chosen business.
  2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats business. Critically comment on how the business is addressing their Strengths to negate Threats and Weakness affecting their Opportunities.
  3. Recommend a suitable leadership style from Daniel Goleman’s (2000) leadership styles that according to you will help them meet their business objectives. Justify your choice using appropriate literature and examples.
  4. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research.
  5. The second part of the assignment will involve writing a reflection report on your experience in writing this report. In this you will reflect on the knowledge you gained from your research and how it benefitted in applying the theories to the practical framework of you assignment.

This assessment addresses

LO1: Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment

LO2: Identify the need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues

LO3: Discuss leadership, management and development of people 

LO4: Discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests

LO5: Discuss the design and development of organisations.

Length Required

Minimum 2500 to maximum 3000 words.  (Including reflection report)

Formatting and Report

Please note the following when completing your written assignment:

  1. Writing: Written in English in an appropriate business/academic style
  2. Focus: Focus only on the tasks set in the assignment.
  3. Length: Minimum 2000 to maximum 3000 words (Including reflection report)
  4. Document format:  Individual Report
  5. Ensure a clear title, course, and Student ID number is on a cover sheet and a citations and reference list using Harvard Referencing Style throughout is also provided.

Research: Research should use reliable and relevant sources of information e.g. academic books and journals that have been peer reviewed.  You are expected to have a minimum of FIVE different sources referenced.



An outstanding Distinction

90 - 100

Work which fulfils all the criteria of the grade below, but at an exceptional standard.

A very strong distinction

80 - 89

Work of distinguished quality which is based on a rigorous and broad knowledge base, and demonstrating sustained ability to analyse, synthesise, evaluate and interpret concepts, principles and data within field of study, using defined principles, techniques and/or standard formats and applications.  This will form the basis for the development of sound arguments and judgements appropriate to the field of study/ assessment task.  There will be strong evidence of competence across a range of specialised skills, using them to plan, develop and evaluate problem solving strategies, and of the capability to operate autonomously and self-evaluate with guidance in varied structured contexts. Outputs will be communicated effectively, accurately and reliably.

A clear Distinction

71 - 79

Work of very good quality which displays most but not all of the criteria for the grade above.

A Distinction


Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.

A very strong Merit

67 - 69

Work of commendable quality based on a strong factual/conceptual knowledge base for the field of study, including an assured grasp of concepts and principles, together with effective deployment of skills relevant to the discipline and assessment task.  There will be clear evidence of analysis, synthesis, evaluation and application, and the ability to work effectively within defined guidelines to meet defined objectives.  There will be consistent evidence of capability in all relevant subject based and key skills, including the ability to self-evaluate and work autonomously under guidance and to use effectively specified standard techniques in appropriate contexts. LO1: Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment

A strong merit

64 - 66

Work of good quality which contains most, but not all of the characteristics of the grade above.

A clear Merit

61 - 63

Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant intellectual/subject/key skills.



Work of sound quality based on a firm factual/ conceptual knowledge base for the field of study, demonstrating a good grasp of relevant principles/concepts, together with the ability to organise and communicate effectively.  The work may be rather standard, but will be mostly accurate and provide some evidence of the ability to analyse, synthesise, evaluate and apply standard methods/techniques, under guidance. There will be no serious omissions or inaccuracies.  There will be good evidence of ability to take responsibility for own learning, to operate with limited autonomy in predictable defined contexts, selecting and using relevant techniques, and to demonstrate competence in relevant key skills.

A very strong Pass

55 - 59

Work of capable quality which contains some of the characteristics of grade above.

A strong Pass

50 - 54

Work of satisfactory quality demonstrating a reliable knowledge base and evidence of developed key skills and/or subject based skills, but containing limited evidence of analysis, synthesis, evaluation or application.

A Pass

41 - 49

Work of broadly satisfactory quality covering adequately the factual and/or conceptual knowledge base of the field of study and appropriately presented and organised, but is primarily descriptive or derivative, with only occasional evidence of analysis, synthesis, evaluation or application.  There may be some misunderstanding of key concepts/principles and limitations in the ability to select relevant material or techniques and/or in communication or other relevant skills, so that the work may include some errors, omissions or irrelevancies.  There will be evidence of ability to operate with limited autonomy in predictable defined contexts, using standard techniques, and to meet threshold standards in relevant key skills.

A bare Pass


Work of bare pass standard demonstrating some familiarity with and grasp of a factual/conceptual knowledge base for the field of study, together with evidence of some ability to employ specialist skills to solve problems within area of study, but only just meeting threshold standards in e.g. evaluation and interpretation of data and information, reasoning and soundness of judgment, communication, application, or quality of outputs. Work may be characterised by some significant errors, omissions or problems, but there will be sufficient evidence of development and competence to operate in specified contexts taking responsibility for the nature and quality of outputs.

A marginal Fail

30 - 39

Work which indicates some evidence of engagement with area of study in relation to acquisition of knowledge and understanding of concepts and principles, and of specialist skills, but which is essentially misinterpreted, and misapplied and/or contains some significant omission or misunderstanding, or otherwise just fails to meet threshold standards in e.g. communication, application or quality of outputs.

A Fail

20 - 29

Work that falls well short of the threshold standards in relation to one or more area of knowledge, intellectual, subject based or key skills. It may address the assessment task to some extent, or include evidence of successful engagement with some of the subject matter, but such satisfactory characteristics will be clearly outweighed by major deficiencies across remaining areas.

A comprehensive Fail

0 - 19

Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of familiarity with knowledge or skills appropriate to the field of study or task and/or demonstrate inadequate capability in key skills essential to the task concerned.

Non-submission/Nil attempt


Nothing, or nothing of merit, presented.

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