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Assignment Brief
Academic Year 2021-22
Module code and title:
BM 565 Digital Business & New Technologies
Module leader:
Assignment No. and type:
CW1 2000 Word Report ( Plus supporting evidence)
Assessment weighting:
60%
Submission time and date:
Target feedback time and date:
3 weeks after submission deadline
Assignment task
Tasks
Select an appropriate technological topic from the lecture series and write a 2,000-word report review on the themes, trends and arguments emerging about that topic. The topic is to be agreed with lecturer before detailed research on it has begun. This means a) needs to be completed and agreed first.
The report should include:
How does this relate to course content and discussion on the nature of the relationship between digital technologies and both old and newly emerging theories on business and management structures and practices?
Approximately 55% of word count
The work should relate to theories and models set out in the course content and other referenced source material, and course material and include critical discussion of these from those sources. LO 1 Critically evaluate the role of present and future technologies in the business environment
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO 1
Critically evaluate the role of present and future technologies in the business environment
LO 2
Demonstrate an understanding of the significance of digital and new technologies in an ever- changing global business environment and the challenges these present to managers
Task requirements
Referencing and research requirements
Please reference your work according to the [Harvard style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2019) Cite them right: the essential reference guide. 11th edition. Basingstoke: Palgrave Macmillan. Copies are available via the University library.
How your work will be assessed
Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see below) and against other key criteria, as defined in the University’s institutional grading descriptors. A proportion of your marks will also depend upon your use of academic referencing conventions and as per the instructions in the task requirements. This assignment will be marked according to the grading descriptors for Level 6. LO 1 Critically evaluate the role of present and future technologies in the business environment
The BM565 Digital Business & New Technologies assignment is a key component of understanding the integration of emerging digital technologies within business environments. It is designed to provide students with a deep understanding of the various technologies that are transforming industries and the way businesses operate. This includes technologies such as artificial intelligence (AI), blockchain, cloud computing, big data, and the Internet of Things (IoT). Students will explore how these innovations influence business strategies, improve efficiency, and create new models for operations and customer engagement.
The assignment is divided into two main components: CW1 (Coursework 1) and CW2 (Coursework 2). CW1 is a written report where students are expected to delve into how digital technologies are reshaping modern business practices. It requires a detailed exploration of how businesses are adopting these technologies and the potential challenges and benefits associated with their integration. A significant part of the report is understanding the theoretical frameworks that help to explain digital transformation, as well as the practical implications these technologies have on various industries. The report should be grounded in academic research, incorporating case studies that showcase the successful implementation of these technologies and the hurdles that businesses have faced.
CW2, on the other hand, involves creating a PowerPoint presentation that synthesises the findings from CW1. This component allows students to showcase their ability to communicate complex ideas effectively. The presentation should highlight the main points from the research report, focusing on how digital technologies are influencing business operations, strategy, and competitive advantage. The use of visuals, such as charts, graphs, and diagrams, is crucial to aid in the understanding of the concepts discussed. Students are encouraged to present their ideas in a clear, concise manner that engages the audience while conveying the key insights drawn from the research.
For both components, it is essential to conduct thorough research. Students should use a variety of sources, including academic papers, industry reports, and expert opinions, to ensure their analysis is well-informed and current. It is important that the work demonstrates a critical approach, evaluating the potential advantages and disadvantages of new technologies, as well as the risks businesses may face when adopting them. The assignment also requires students to consider the ethical implications, security concerns, and the skills required by the workforce to embrace these new technologies.
Overall, the BM565 Digital Business & New Technologies assignment offers students a chance to understand the profound impact of digital innovation on the business world. By exploring these technologies and their applications, students will gain valuable insights into how businesses can thrive in a digital-first world. The assignment challenges students to think strategically about digital transformation, develop recommendations for businesses, and hone their ability to present complex ideas to a professional audience.
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