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Marketing Management in Tourism and Hospitality (OTHM/05/02-L5DTHM)
Qualification Number: 601/5661/2
Credit Value: 20
Unit Reference Number : L/507/0024
Unit Aims :
This unit provides learners with a critical understanding of the principles of marketing. Learners will develop the ability to apply the marketing mix to the tourism and hospitality industry and will be able to explain the role and function of marketing within tourism and hospitality businesses.
Explain the principles of Marketing
Assessment Criteria: Marketing Management in Tourism and Hospitality (OTHM/05/02-L5DTHM)
1. Explain the principles of Marketing
2. Critically analyse the role and function of marketing in tourism and hospitality businesses
3. Outline the service marketing approach in the tourism and hospitality industry
4. Explain the importance of market research in the tourism and hospitality industry
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