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Implementing Strategy and Change Assignment Brief

Word Count – 3,000 words (+/- 10%)

(I.e. absolute max 3,300)

Weighting - 100%

Assignment Question:

Within the module, you will be invited to select an organisation of your choice, this organisation is your selection, however we have several recommendations as to how you might choose;

1. An organisation where you wish to work for in the future (Graduate scheme etc)
2. The organisation where you completed your placement (Or Level 5 placement)
3. An organisation inspired by the guest speaker
4. An organisation that you find particularly interesting
5. An organisation within an industry where you feel you could offer some insight

The module has introduced you to several ideas in terms of the process of implementing a strategy and creating change.  In particular, the module has instilled the importance of ‘the plan, the people, the purpose and the planet’ – we would expect these factors would be an important part of your assignment.

Our suggestion (…and only our suggestion) is that you might format your assignment as follows;

In all areas, incorporate relevant theory to support your arguments. Evaluate the current position of your chosen organisation, make recommendations for a new strategy considering the people, purpose, and planet, suggest how the organisation could implement that strategy

Part One – The Current Strategic Position (1,800 words) - Lecture & Seminar 1,2, 3, 6, 9 and 10

Consider the current Internal and External Position of your organisation, what is their current strategic position, mission, and vision?  How does this relate to the external environment and the various stakeholders?

Is the strategy appropriate and suitable?  What is your recommendation to create strategic change? (This could be a complete change in strategic direction, a move in a slightly different direction, or adopting a more ethical and sustainable model to better achieve the current strategy. This will very much depend on your organisation and context).

If required, the models to complete this section may be placed in your appendices.

Part Two – The Contemporary Environment

The People (300 words) - Lecture & Seminar 1, 7 and 8

Consider the current culture, commitment and buy-in for the organisation’s strategy.  If necessary, how might this need to change?

The Purpose (300 words) - Lecture & Seminar 4,5,6, 10 and 11

What is the purpose of the strategy and overall mission and vision of your organisation and intended strategy?  Why does it matter?  Does this relate to ‘the people’ and achieving employee buy-in?  Could this be changed?

The Planet (300 words) Lecture & Seminar 9

What is the impact on the planet?  Where is the need for sustainable and responsible business approaches, does this form a part of the strategy, mission?

Part Three – The Recommendations and Conclusion (600 words)

What are your overall recommendation, what needs to change and be implemented to achieve your updated strategy and plan?  What is your overall recommendation for strategic change?  What needs to change, who needs to change and what considerations need to be given to the planet?

The recommendations should be clear and consistent with your overall report.

Naturally, the format and structure of your assignment and arguments will be influenced by the type of organisation that you select (for example, a particularly un-ethical organisation might need more focus (words) for ‘the planet’ and fewer for ‘the plan,’ an organisation with an unclear or no strategy, might need more focus on the plan).  Your tutor will support you in the development of your ideas and word weightings in your assignment.  

Realistically you cannot and will not include ‘all’ the theory from the Lectures and Seminars, consider which theory is most relevant for your arguments and position, and focus on using this well, rather than using everything poorly (and to lesser impact).

Each week, there will be an opportunity to discuss your work and receive formative feedback, please bring this with you to each session. Evaluate the current position of your chosen organisation, make recommendations for a new strategy considering the people, purpose, and planet, suggest how the organisation could implement that strategy