- INTRODUCTION (150 words)
This should contain:
Set the scene: background information identify the key problems and
issues. Formulate and include a thesis statement, summarizing the outcome of
your analysis.
- EXECUTIVE SUMMARY (200 words)
This should contain:
Information
about the current situation the firm is in
A description of the issues/opportunities the firm currently face
Your answers to solve these curent issues/opportunities Conclusion of your
answers
- CASE STUDY QUESTIONS (2000 words)
Use figures, tables, and graphs (Compulsory, Not part of the words count)
1. Please analyse the environment of craft
brewing in the US (and trends in this environment) (11%). How is Hopworks positioned in this environment? (11%)
2. Please perform an internal analysis on Hopworks’ resources and capabilities (22%)
(Advices: Outline the various pieces of the case study. Evaluate them by discussing what is working and what is not working.
State why these parts of the case study are or are not working well, Who is responsible for them, How do they impact the organization etc.)
Inside-out
vs. Outside-in view PESTLE analysis / Industry analysis VRIN/VRIO analysis,
Porter`s
Competitive Strategies Five forces / Blue Ocean Strategy RBV/Core Competencies
SWOT Analysis
3.Please
critically evaluate Hopworks current strategy on economic and social sustainability. What
challenges/opportunities does the company face? (22%)
4. What would you advise Christian
Ettinger in relation to the firm’s future strategy
to sustain his business and manage sustainability? (22%)
(Advices: Provide specific
and realistic solution(s) or changes needed.
Explain why this solution was chosen, What should be
done and who should do it, Discuss specific strategies for accomplishing the proposed solution, Consider strong supporting evidence, pros, and cons. Is this solution realistic? etc.)
Partnership and
Alliances
Mergers
and Acquisitions - Motivations and risks, Success and failure Corporate Governance and Ethics
Good
corporate governance and Leadership Corporate Social
Responsibility (CSR)
Perspective on CSR/Sustainability
Creating Shared Value (CSV)
Environmental/social
performance vs. economic performance
Creating Shared Value (CSV)
Short-term vs. Long-term
CONCLUSION
(150 words)
References:
APA, 6 sources minimum.
