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ASSESSMENT COVER SHEET(AS2)
PROGRAMME TITLE:
MA International Business
MODULE TITLE:
International Digital Marketing
MODULE CODE:
LTF702
INTAKE/SEMESTER:
September 2021 (Autumn)
MODULE LEADER:
MODULE LECTURER
ASSESSMENT TYPE:
Assignment 1 – A3 Individual Infographic (1750 words maximum),
ASSESSMENT TITLE:
WEIGHTING:
Assignment 1 (1 & 2) - 50%
WRITTEN BY:
MODERATED BY:
DATE OF ISSUE:
w/c 31/01/22
SUBMISSION DEADLINE:
w/c18/04/22
The Learning Outcomes this assignment will address are that students will be able to:
Important - Submission Guidance:
Students should provide a completed assignment cover sheet with all the essential details (including module, student name and ID number. All assignments should be submitted in electronic format via college systems on or before the submission deadline. The e-submission system will not allow late submissions. Students should upload his/her individual report to Turnitin for checking and submission. Develop an implementation strategy to ensure that the international market identified can be developed effectively and efficiently
Assignment Aim:
The aim of this assignment is to test your knowledge and ability on the critical application of international theory, concepts and models in order to develop an international digital marketing strategy together with an appropriate international marketing, management and control system, that reflects and ensures that the organisation can react flexibly to market changes.. Also for you to specifically, to demonstrate your knowledge and ability to:
Assessment Descriptions
This assessment is for a 1750 word infographic comprising a collection of imagery, charts and text, its purpose is to provide an easy-to-understand visual representation of a topic and based within the international business environment.
Words in tables, diagrams and appendices including reference lists will not be counted. Students should note that there may be penalties for assignments which are over or under the permitted word count. Develop an implementation strategy to ensure that the international market identified can be developed effectively and efficiently
in line with a topical context selected by the tutor, within the international business environment the student is expected to evidence critical thinking and analysis commensurate with this master’s level degree as well as demonstrate rigorous academic research.
The word length required for the infographic is 1750 words plus or minus 10% excluding diagram, tables and references.
Students should note that there may be penalties for assignments which are over or under the permitted word count.
Assignment Format Guidance
Title page: The details of the Module, student name and ID number.
Key Sections: As many as necessary in line with the questions required of you.
References: Identification of literature and other sources used and referred to in the text. Ensure that all references are quoted at the end of any quotations, definitions and web-sourced materials. Submission of a report without references will not be allowed. Use the Harvard referencing system for your referencing.
Format –An A3 format and must include a minimum of 8 graphics and 2 charts or statistics tables and a maximum of 1750 words descriptive text.
Appendices Do not provide appendices, unless agreed with your module tutor.
Helpful Guidelines
Guidelines for your infographic
It should present the information you think is relevant to an audience who is unfamiliar with the specifics of your topic
It should provide information on multiple aspects of your topic
This is an opportunity for you to critically examine what information is most relevant and important.
The graphics should be related to the text and the overall question / topic that you are addressing Develop an implementation strategy to ensure that the international market identified can be developed effectively and efficiently
You can think of graphics broadly as any non-text elements in your infographic, including pictures, charts, figures, and clipart.
Remember that the goal of visual objects is to make it easier for the viewer to understand the infographic at first glance.
Finally, your infographic should be clearly organised, neat, and easy to follow. It should be visually appealing and eye catching. This is a chance to show your creativity!
What are the characteristics that will attract a high mark ?
Structure of the infographic
Depth and knowledge of the subject
Ability to convey information accurately and succinctly
Plagiarism and Collusion Explained
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:
Plagiarism is defined as the act of using the work of others, intentionally or unintentionally, without acknowledging the source of that information or inspiration. “Even if the words are changed or sentences are put in a different order, the result is still plagiarism” (Cortell 2003). Develop an implementation strategy to ensure that the international market identified can be developed effectively and efficiently
Collusion is described as the submission of work produced in collaboration with others for any given assignment based on the assessment of individual work when one person shares his/her work with others who submit part or all of that work as their own work. In this assignment, it is acceptable to discuss various ideas and concepts with others, but the substantive application and coverage in your submission must be your own work
Guidelines on Harvard Referencing System
Any information or work that is not yours needs to be referenced as per the Harvard Referencing System or else may be considered as plagiarism. Copying from someone’s work can be unintentionally done if you are unaware of the rules for acknowledging and referencing direct quotations.
The Harvard system of citation requires you to use a given convention that places primarily the authors’ surnames and year of publication within the text.
For example:
According to Bell (1999), as you write your report, you will use a citation to indicate in your text the source of the information. This is called in-text referencing.
The authors and publication information cited within the main body of your work must be listed in the reference list. For example:
Bell, J.; (1999), ‘Doing your Research Project’, (3rd Ed), Buckingham: Open University Press.
Detailed guidance on the Harvard Referencing System (HRS) is available on the Virtual Learning Environment (VLE).For further details and guidelines on Harvard Referencing, visit the following link: http://tinyurl.com/jtq47gm or follow the instructions on Harvard Referencing Guide provided by London Met University Library
Marking Guide
Criteria
Weighting
Critical Analysis, Evaluation and Quality of Arguments/Discussion. including Integration of academic (not press, media or jargon from the web) and theoretical concepts within the infographic
40%
Background Research and Use of Relevant Theory and Key References to support the content and to reflect appropriate Learning Outcomes including:
a) Clear links to marketing strategy -20%
b) Demonstrate how the company can react to market changes–10%
c) Graphics should be related to the evidence you are presenting -10%
Structure (Appropriate sections and appearance, formatting, clarity of images and data etc.)
10%
Presentation (Academic writing style and referencing)
Plagiarism Report
Formatting
Title page
Bibliography
Outline
Limitless Amendments
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