Assessment Brief
*This document is for CU Group students for their own use in completing their assessed work for this module and should not be passed to third parties or posted on any website. Any infringements of this rule should be reported to engagement@coventry.ac.uk
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Module Title: International Business and Globalisation
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Module Code: 601 MAN
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Assessment Type:
Coursework
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Assessment Number:
2
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Study Mode:
FT
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Weighting:
20 credits
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Submission Date:
25/02/2022
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Submission Time:
18:00
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Campus:
CUG
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3,000 word report
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Task:
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Title: Going Global
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You are required to individually write a 3000 word report on the opportunities that a global operation could provide an organisation with. You are to choose an energy company that currently only operating in the UK or in Europe and looking to expand abroad. You will be submitting the report to the global operations director of your chosen energy company who is keen to explore international expansion opportunities and understand the implications of such action. You need to show awareness of Internationalisation drivers, demonstrate ability to do a critical analysis of international market entry strategies as well as comparing and contrasting two international markets and make a case for expansion in one of the 2 countries. Appraise the importance and impact of global trade and globalisation. You are to agree your chosen organisation with your tutor during Tutorial. You must not use the same organisations from the previous assignment. In this report, you should address learning outcomes 1, 4, 5 and 6.
Global challenges are one of the major issues faced by modern organizations to start or grow their business. Some of the international business and globalisation issues you may wish to consider are free movement, brand development, technological transition, population and political change, climate change, traditions, culture and labour costs in maintaining and increasing market share.
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Completion of this assessment will address the following learning outcomes:
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1
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Appraise the importance and impact of global trade and globalisation.
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4
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Demonstrate an in-depth awareness of contrasting international markets in the context of international business decision making.
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5
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Analyse and critically evaluate the pattern of internationalisation undertaken by international businesses.
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6.
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Critically apply appropriate knowledge, theories and tools to help formulate a range of alternative solutions to practical problems in planning for different international markets.
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Guidance Notes and Considerations
Referencing
Access, Foundation, Year 1 and Year 2:
You should use APA 7th edition style of referencing.
Referencing guidance can be accessed on the Library’s LibGuides pages.
Year 3:
From September 2020, Coventry University Group started the move from the Coventry University Guide to Referencing in Harvard Style to the APA 7th edition style of referencing.
You can choose whether you want to continue to use the Coventry University Guide to Referencing in Harvard Style, or switch to APA 7th edition.
Although you can choose to make the switch to APA at any time, you must use a single consistent style of referencing within each assessment.
Referencing guidance can be accessed on the Library’s LibGuides pages.
Law:
You should use OSCOLA referencing.
Referencing guidance can be accessed on the Library’s LibGuides pages.
Use of Sources and Information:
You can access high quality, authoritative information via the library. Use LibGuides to access Locate, BibliU and research guidance.
Academic Writing Resources
There are a variety of academic writing resources available which can be accessed via LibGuides. These writing guides can help with different types of assessment as well as important writing skills needed for university.
Glossary of Assessment Terms for Assessment Writing – this is an a-z that covers the majority of terms used in assessment briefs, learning outcomes and feedback throughout the CU Group. If you would like any further support with your assessment, you can contact your Academic Writing Developer or visit the Academic Writing LibGuides page.
If you would like to book an Academic Writing appointment for support with your assessment, you can contact your Writing Developers:
CUC: learningservices.cuc@coventry.ac.uk
CUS: academicskills.cus@coventry.ac.uk
CUL Dagenham: academicwritingservice@cul.coventry.ac.uk
CUL Greenwich: awsgreenwich.cul@coventry.ac.uk
Academic Integrity Guidance
The best way to avoid academic misconduct is to follow appropriate academic and referencing conventions. Further guidance on academic integrity and conduct can be found using LibGuides.
Collusion between students (where sections of your work are similar to the work submitted by other students in this or previous module cohorts) is taken extremely seriously and will be reported to the Academic Conduct Panel. This applies to all coursework and exam answers. If you would like more guidance on understanding collusion, you can find it on LibGuides.
If an assessment suspected of involving a breach of academic integrity is found to display a marked difference in writing style, knowledge and skill level from that demonstrated elsewhere on the course, you may be required to undertake a Viva Voce in order to prove the coursework assessment is entirely your own work.
Proofreading of assessments by CU approved proofreaders is permitted. There is a list of approved proof readers along with guidelines for use. However, please remember that proofreading is a lengthy and detailed process for which there is a cost. If you decide to use a proofreader, please take this into account and contact them at least 10 days in advance of your assessment deadline. Appraise the importance and impact of global trade and globalisation
You must not submit work for an assessment that you have already submitted (partially or in full), either for your current course or for another qualification of this university, unless this is specifically provided for in your assessment brief or specific course or module information.
It is important to realise that as a student you should not submit all or part of an assessment for which you have already received academic credit, to be used for an assessment in a different module. Reusing your own work in this way is called self-plagiarism. Where you wish to refer to some of your own work you must reference it in the same way that you reference work by other people.
Submission Guidelines
Late Submission
There should be a title page which clearly identifies the following:
- Name and code of the module
- Title of the Assessment
- Assessment number
- Word count
The word count identified includes quotations and citations. However, it does exclude the list of references and/or the bibliography and, unless specifically stated, encompasses a discrepancy of + or – 10%.
If you are not able to complete your coursework on time due to extenuating circumstances*, the ONLY way to receive an extension (up to 5 working days) or a deferral (anything longer than 5 working days) is to contact engagement@coventry.ac.uk.
Extenuating circumstances are defined by CU as ‘genuine circumstances beyond your control or ability to foresee, and which seriously impair your assessed work’. Please note that you will need to provide third party evidence to support your reasoning for requiring an extension or deferral. Your course tutor is NOT able to approve an extension or a deferral. If you have not completed the official forms and had your request approved, your work will count as not submitted and receive a zero mark
