LEVEL 5 DEGREE ASSIGNMENT SPECIFICATION
SCHOOL OF HOSPITALITY & TOURISM MANAGEMENT
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Student name:
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Student number:
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Programmes:
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BA (Hons) International Hotel Management
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Module:
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Sustainable Hospitality & Tourism Management
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Module Level (4, 5, 6):
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5
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Module code:
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BMIH5006
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Contribution to Overall
Module Assessment (%):
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50%
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Lecturer:
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Internal Verifier:
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Assignment Title:
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Essay: A Vision of Change: Sustainability in the hotel industry (2000 words +/- 10%)
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Assignment No:
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1 of 2
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Hand Out Date:
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w/c 26 Sept 2022
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Submission deadlines:
Return date of provisional marks & written feedback:
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Referencing:
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In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication).
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Submission:
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All assignments must be submitted to Turnitin unless otherwise instructed by the Lecturer.
Note: the Turnitin version is the primary submission and acts as a receipt for the student. Late submission of the electronic version of the assignment will result in a late penalty mark. Penalties for late submission: Up to ONE week late, maximum mark of 40%. Over one week late, Refer. Only the Extenuating Circumstances Panel may grant an extension.
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Date:
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Lecturer to indicate if a hard copy version of the assignment must be submitted. DO NOT put this form into Turnitin or it will match many similarities with other students’ submissions.
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NO
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X
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Learning Outcomes tested (from module syllabus)
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- Demonstrate a critical understanding of the term “sustainability” and apply it within the context of tourism and hospitality;
- Analyse concepts of “sustainable good practice” within the tourism and hospitality industry (rural, coastal and urban areas) and within the transport sector.
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Essay - 2000 words (+/- 10%)
A Vision of Change: Sustainability in the hotel industry.
The hospitality industry has historically had a dramatic environmental impact on the environment, through energy and water consumption and use of consumable goods. With sustainability now being the issue on everyone’s mind, discuss how the hotel industry is responding and adapting, and why sustainability is a key focus.
Sustainability is widely regarded as the key to a successful business in the 21st century. Sustainability or social responsibility is fast becoming a prime concern for public and private sectors alike and the hotel industry is no exception. Define sustainability, its pillars and the relationship with the hotel industry. Critically evaluate business concerns, such as increased government pressures and competitors’ actions that have motivated hoteliers to embrace sustainability and make it an integral part of the corporate agenda. Discuss the circular economy and the relationship with CSR. Consider examples of CSR strategies / policies in detail, ensuring that you relate your writing to the fundamental pillars of sustainability.
You must present your essay with a front page, this to include:
The title of the essay – A Vision of Change: Sustainability in the hotel industry.
- Your name
- The module title and module code
- Your lecturer’s name
You should structure your work with an opening introduction (around 10% of your word count), where you will explain what the essay will be looking at, whilst also defining key terms appropriate for your essay. This will be followed by your main body (80% of your word count), where you will critically analyse the relationship between sustainability and the hotel industry along with how the hotel industry is responding and adapting, and why sustainability is a key focus. This section will contain several paragraphs and should flow nicely from one section to the next (the golden thread). Conclude your essay with a closing paragraph (10% of your word count). Demonstrate a critical understanding of the term “sustainability” and apply it within the context of tourism and hospitality. The conclusion contains no new material. Summarise your findings, highlighting the benefits of Sustainability within the hotel industry.
Microsoft Word settings:
Please use:
- Arial Font 12
- 1.5 line spacing
- Justify Text
You must include in-text citations, along with a Reference List that conforms to UWTSD’s Harvard Referencing Guide (copy available on Moodle).
GUIDANCE FOR Students IN THE COMPLETION OF TASKS
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- Research-informed Literature
Your work must be informed and supported by scholarly material that is relevant to and focused on the task(s) set. You should provide evidence that you have accessed a wide range of sources, which may be academic, governmental and industrial; these sources may include academic journal articles, textbooks, current news articles, organisational documents, and websites. You should consider the credibility of your sources; academic journals are normally highly credible sources while websites require careful consideration/selection and should be used sparingly. Any sources you use should be current and up-to-date, mostly published within the last five years or so, though seminal/important works in the field may be older. You must provide evidence of your research/own reading throughout your work, using in-text citations in the main body of your work and a reference list that is alphabetical at the end of your work. Please use the Harvard/APA referencing system.
Specific to this assignment: The work should contain at least 15 academic references in support of your work from a variety of valid and reliable sources. A reference list should be provided using UWTSD’s Harvard referencing conventions.
- Knowledge and Understanding of Subject
Your work must demonstrate the growing extent of your knowledge and understanding of concepts and underlying principles associated with the subject area. Knowledge relates to the facts, information and skills you have acquired through your learning. You demonstrate your understanding by interpreting the meaning of the facts and information (knowledge). This means that you need to select and include in your work the concepts, techniques, models, theories, etc. appropriate to the task(s) set. You should be able to explain the theories, concepts, etc. meaningfully to show your understanding. Your mark/grade will also depend upon the extent to which you demonstrate your knowledge and understanding; ideally each should be complete and detailed, with comprehensive coverage.
Specific to this assignment: You should demonstrate knowledge and understanding of the theories/models associated with sustainability, along with a detailed understanding of the main pillars.
- Analysis
Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compare and contrast information. This means not just describing What! But also justifying: Why? How? When? Who? Where? At all times, you must provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work. Furthermore, you should provide evidence that you are able to make sound judgements and convincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.
Specific to this assignment: You should critically evaluate your sources, synthesis of information from your research and academic theories/ models and draw appropriate conclusions and recommendations.
- Practical application and deployment
You should be able to demonstrate how the subject-related concepts and ideas relate to real world situations or a particular context. How do they work in practice? You will deploy models, methods, techniques, and/or theories, in that context, to assess current situations, perhaps to formulate plans or solutions to solve problems, some of which may be innovative and creative. This is likely to involve, for instance, the use of real world examples and cases, the application of a model within an organisation and/or benchmarking one organisation against others based on stated criteria. You should show awareness of the limitations of concepts and theories when applied in particular contexts.
Specific to this assignment: The essay should include critical evaluation of a hotel’s CSR strategy, including examples of targets set that align with pillars of sustainability. Compare and critically analyse the strategy with another brand’s CSR strategy.
5. Skills for professional practice
Your work must provide evidence of the attributes expected in professional practice. This includes demonstrating your individual initiative and/or collaborative working. You must communicate effectively in a suitable format, which may be written and/or oral, for example, essay, management report, presentation. Work should be coherent and well-structured in presentation and organisation. Demonstrate a critical understanding of the term “sustainability” and apply it within the context of tourism and hospitality
Specific to this assignment: The essay should be structured in accordance with an academic essay layout (follow guidelines). The content should be of a professional standard with correct spelling, grammar and a logical flow to your discussion. The work needs to be supported with citations which should be referenced using the Harvard method. Arial font 12 should be used, with 1.5 line spacing and justified text.
Essential Resources:
- Resources provided in module handbook, lecture notes, tutorial material and on Moodle / Team
marking criteria and Student FEEDBACK
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This section details the assessment criteria. The extent to which these are demonstrated by you determines your mark. The marks available for each criterion are shown. Lecturers will use the space provided to comment on the achievement of the task(s), including those areas in which you have performed well and areas that would benefit from development/improvement.
Common Assessment Criteria Applied
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Marks available
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Marks
awarded
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1. Research-informed Literature
Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.
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15
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2. Knowledge and Understanding of Subject
Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.
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25
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3. Analysis
Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence
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25
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4. Practical Application and Deployment
Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.
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20
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5. Skills for Professional Practice
Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.
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15
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Assignment Mark (Assessment marks are subject to ratification at the Exam Board. These comments and marks are to give feedback on module work and are for guidance only until they are confirmed. )
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Late Submission Penalties (tick if appropriate)
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Up to 1 week late
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40% Max
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Over 1 week late
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0%
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