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Criteria and Weighting
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70% and above (Distinction)
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60% - 69%
(Merit)
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50% - 59%
(Pass)
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0% - 49%
(Fail)
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Concepts 1* (40%)
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In depth understanding of concepts and excellent original critique and analysis of their application by the chosen organisation. Recommendations for improvement are explicit
with supporting best practice
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Good understanding of the concepts and appropriate critique and analysis of their application by the chosen organisation.
Recommendations for improvement are explicit and SMART
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Acceptable understanding of the concepts and analysis of their application by the chosen organisation. Recommendations for improvement of a weak nature
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Misunderstanding of the Assessment Brief, of the concepts, or inappropriate application of the concepts to the chosen organisation. No recommendations for improvement
|
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Concepts 2** (40%)
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In depth understanding of concepts and excellent original critique and analysis of their application by the chosen organisation. Recommendations for improvement are explicit with supporting best
practice.
|
Good understanding of the concepts and appropriate critique and analysis of their application by the chosen organisation.
Recommendations for improvement are explicit and SMART
|
Acceptable understanding of the concepts and analysis of their application by the chosen organisation. Recommendations for improvement of a weak nature.
|
Misunderstanding of the Assessment Brief, of the concepts, or inappropriate application of the concepts to the chosen organisation. No recommendations for improvement.
|
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Quality of Paper (10%)
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A clear well formatted paper whose structure enhances comprehension, in excellent English using logical and well-constructed sentences and paragraphs that flow effortlessly from one to another.
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A clear, well formatted paper with a logical structure written in good English using well- constructed sentences and paragraphs.
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A suitably structured paper in adequate English to make understandable sentences and paragraphs.
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A poorly structured paper with at times incomprehensible sentences and paragraphs.
|
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Quality of references and citations (10%)
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Excellent list of references and use of related citations about the marketing concepts and about the chosen organisation, all fully in the required Harvard format.
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Good list of references and use of related citations almost fully in the required Harvard format.
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Adequate list of references and use of related citations mostly in the required Harvard format.
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Poor list of references, or mostly not in the required Harvard format, or without adequate use of citations.
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