BM564 Enterprise and Entrepreneurship - Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition

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Module code and title:

BM564 Enterprise and Entrepreneurship

Module leader:


Assignment No. and type:

CW2: Growth Sustainable Business Plan

Assessment weighting:


Submission time and date:


Target feedback time and date:

6 Jan 2022


Assignment task

  • Coursework 2 requires you to write a full business plan based on the business idea you proposed for CW1.

The following must be included in your business plan.

  • The organisation and Vision for your Business Idea – what future does your business have? (5%)
  • Your Proposed Future Business. – What is the product/service (i.e., provide a clear description)? What does it do? What innovations does your idea bring to the market? Appropriate intellectual property rights (IPR) in order to protect your business idea/enterprise, if applicable (10%)
  • Customers – identify your target customers. B2B or B2C? Who are the end-users? Who will buy your product/service?  What is the USP of product/service? What customer needs does the product/service meet? The underpinning research for the target market and an evaluation of the businesses’ position in the market (10%)
  • Competitors – who are your competitors for the product/service? What market share do your competitors have? Why might your customers buy your product/service rather than that of the competitors? (15%)
  • Skills analysis – what skills do you have for developing and taking your business idea forward? What skills do you need?  How will you address any skills gaps that you might have? (10%)
  • Projected 2-year profit and loss account and proposed 2 years cash flow forecasts including break even (15%)
  • Finding, evaluating and selecting suitable sources of funding to grow the business opportunity (10%)
  • Your plans for obtaining your resources, both tangible and intangible between now and either 1-2 year ahead.  This should include a breakdown of your start-up costs.  (10%)
  • The type of organisation and the management information systems required to effectively control the business (10%)

The remaining 5% will go into assignment parameters such as structure, synthesis, references etc.

You are required to produce a 1500 word Business Growth Plan

You are allowed a 10% plus or Minus dispensation of the word limit

The word count excludes the executive summary, conclusion, introduction, References and Appendices

Students are to use wider range of resources from peer reviewed academic journals as well as books and other academic databases such as Mintel, EBSCohost, ProQuest etc.


This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1

Evaluate the opportunities for advancing an idea so that it meets a market gap or requirement and allows the enterprise to grow into a growth sustainable business proposition

LO 2

Analyse the skills and resources required for developing a business, including finance and people

LO 3

Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.


Task requirements

  • Use Times New Roman font size 11 with 1.5 line spacing.
  • Insert page numbers at the bottom of each page
  • You must have a cover sheet with your student ID, Name and word count


Referencing and research requirements

Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online ( This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are available via the university library.

There are also documents on Harvard referencing on Blackboard, which students can read.

Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company websites etc


How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 6

 The marking grid at the bottom has details of how your work will be assessed


Submission details

Please see section 6 of the Guidance on using the Assignment Brief template document for text recommended for use in this section.

  • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: In submitting your assignment, you are acknowledging that you have read and understood these regulations
  • Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission.

This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your Blackboard module shell.

 Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

 You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.

 Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment


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