Develop and justify a research aim and objectives related to an identified business issue that relates to the management of people that has strategic relevance to a business.

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CIPD Advanced Diploma Unit Descriptor

Module title

Business research in people practice

Level

7

Credit value

15

Module code

7CO04

About this Unit

This unit contains the components to enable a systematic approach to define, design and undertake a business research project in people practice. It focuses on developing ability to produce an integrated report based on evidence and to include own recommendations and critical reflection.

What will you learn

You will identify a people focused business issue and plan a business research project to address this and to add value to the organisation. A research aim and set of objectives will be determined to set the parameters of the study, with a critical review of relevant published literature to establish a set of research questions and to inform the project outcomes. You will learn how to write a research methodology that explains and justifies the research design, considers the potential limitations of this and how to address them, plus the ethical issues associated with your data collection. You will determine how to most effectively analyse and present your data, discussing the overall findings of the study and their implications for the organisation. From this you will draw conclusions and develop business focused recommendations, recognising the need to support these with an action plan for implementation along with a strategic cost benefit analysis to help present a persuasive business case. Finally, you will engage with critical reflection of the project completion, to identify how you could improve future project design and completion, as a part of your CPD.

This module is suitable for persons who:

  • are experienced people practitioners
  • are working in a senior people practice role and wish to extend and deepen their skills and understanding to shape strategy, policy and people
  • wish to shape people practice, creating value for a wider audience
  • are currently leading and managing people and practice within organisations.

Level 9 in Ireland (NFQ IE) ▪ Level 11 in Scotland (SCQF) ▪ Level 7 in Wales (CQFW) ▪ Level 7 European Qualifications Framework (EQF)

Learning outcomes

On completion of this module, learners will be able to:

  1. Be able to plan a people practice business research project aimed at adding organisational value.
  2. Be able to justify the most appropriate research methods to collect data for the chosen project.
  3. Be able to analyse data to make decisions and provide business and people management insights.
  4. Be able to propose recommendations based on conclusions derived from the research and analysis.

Learning outcome, assessment criteria and indicative content

LO1. Be able to plan a people practice business research project aimed at adding organisational value.

1.1 Justify terms of reference for the business project.

Develop and justify a research aim and objectives related to an identified business issue that relates to the management of people that has strategic relevance to a business.

1.2 Develop a critical literature review which will inform and address your research aim.

Use a range of appropriate sources, including academic journal papers and book chapters, textbooks, government and sector reports, research by professional bodies and other material; evaluate sources of evidence; structure a literature review, reading and writing critically.

1.3 Develop key research questions to address the project aim.

Analyse key findings from the published research to develop clear, concise and valid questions to explore within the primary research to achieve targeted results.

LO2. Be able to justify the most appropriate research methods to collect data for the chosen project.

2.1 Justify the most appropriate research methods to support the project’s intended outcomes.

Consider the appropriate research strategy and research design for the project, for example, qualitative and quantitative methods, surveys, questionnaires, interviews, focus groups, participant observation, probability and non-probability sampling.

2.2  Critically discuss possible limitations of the research study

Consider validity of the research design, face, content and ecological validity; appropriateness of research methods to achieve the research aim; possible threats to reliability of data collected. Consistency of results, participant and researcher bias, participant and researcher error, pilot, re- test; generalisability of findings, internal and external generalisability.

2.3 Critically assess the ethical issues surrounding data collection, usage and storage for the project.

Key principles of ethical research relating to data collection, analysis and storage; informed consent; confidentiality for interviewees and participants in the research.

LO3. Be able to analyse data to make decisions and provide business and people management insights.

3.1 Analyse raw data effectively.

Use appropriate methods to analyse quantitative and qualitative data to make sense of the findings.

3.2 Present data collected from primary research.

Select appropriate methods to present quantitative and qualitative data, transforming raw data into a form to make it possible to understand and interpret. Consider tables, charts, graphs and thematic narrative.

3.3 Discuss findings to address business issue.

Compare and contrast primary findings with secondary, assimilating evidenced ideas to identify themes to gain insight into issues, key factors and wider implications of the organisation.

LO4. Be able to propose recommendations based on conclusions derived from the research and analysis.

4.1 Justify conclusions derived from analysis of key findings, which align to the terms of reference.

Draw on the research questions, literature review and data analysis to develop integrated, justified and well-informed conclusions; how to report these concisely and clearly in the report.

4.2 Propose business-focused recommendations, action points and a cost-benefit analysis.

Develop a set of recommendations derived from the project’s conclusions to address the business issue, with an associated action plan for implementation. Techniques of presenting a business case to persuade decision makers, potential costs, business benefits, impact and ROI

4.3 Evaluate your experience of carrying out the research and compiling the report, including ways in which to improve future project design and delivery.

Skills of critical reflection to improve future actions. Identify strengths and weaknesses of project completion, analysis of research competencies, ways in which to improve future project design and delivery.

Example Answer - Plagiarised

Develop and justify a research aim and objectives related to an identified business issue that relates to the management of people that has strategic relevance to a business.

People Practice Business Research Project

1. Justifying Terms of Reference for the Business Project

Business Issue: High Employee Turnover

High employee turnover is a pervasive issue within many organisations, often leading to increased recruitment and training costs, decreased productivity, and a loss of experienced staff. For businesses, especially those in competitive industries, high turnover is an impediment to achieving organisational stability and growth. Furthermore, it can negatively affect the morale of remaining employees, weaken the company culture, and reduce overall performance.

For this business research project, the focus is on addressing the issue of high employee turnover within the organisation. By identifying its causes and implementing actionable strategies for improvement, this project aims to enhance employee retention, which will subsequently add long-term value to the company by improving workforce stability, employee engagement, and operational efficiency.

Research Aim:
The aim of this research is to explore the underlying causes of high employee turnover within the organisation and propose practical and evidence-based strategies to enhance employee retention and reduce turnover rates.

Strategic Relevance:
Employee turnover is directly aligned with several strategic goals of the organisation, including reducing recruitment costs, improving employee engagement, and maintaining a stable, high-performing workforce. Addressing turnover will help achieve these goals by fostering a positive work environment, enhancing organisational culture, and ensuring that employees remain satisfied and motivated. A reduction in turnover is expected to lead to greater organisational efficiency, higher levels of productivity, and a stronger competitive position in the market.

2. Developing a Research Aim and Objectives

Research Aim:
To investigate the causes of high employee turnover within the organisation and develop strategies that will improve retention.

Research Objectives:

  1. Identify the primary factors leading to employee turnover:
    This objective will explore the various reasons employees leave the organisation, such as salary dissatisfaction, lack of career progression, poor work-life balance, and unsatisfactory management practices.

  2. Assess the role of employee engagement and organisational culture in retention:
    This objective will examine the impact of engagement and company culture on employee retention. A focus will be placed on understanding how organisational values, communication, and leadership affect employees` decisions to stay or leave.

  3. Evaluate the effectiveness of current retention strategies:
    This objective will assess the existing retention programs, such as benefits packages, career development opportunities, and work-life balance policies, to identify what works and where improvements can be made.

  4. Propose new, actionable retention strategies:
    Based on the findings, this objective will develop practical, data-driven recommendations aimed at improving employee retention and engagement within the organisation.

Continued...

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