Produce a poster and present your poster assessing the market for your business and its link to your product development ideas. The poster must be done in PowerPoint.

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Introduction

“Southbank Centre is a world-famous, multi-venue arts centre in London, with a dynamic year-round festivals programme and an inclusive ethos.

Southbank Centre is the UK’s largest arts centre, founded with the Festival of Britain in 1951. It’s a place where people experience world-class art and culture that stimulates, inspires, educates, and amazes.

Our festival programme encompasses art, theatre, dance, classical and contemporary music, literature, and debate. It reaches 6.25 million people a year and encompasses over 5,000 events featuring world-class artists from across the globe” (Southwark, 2018).

It is located on the south bank of the Thames River, next to the Waterloo Bridge and the Golden Jubilee Footbridge.

It comprises several venues: the Royal Festival Hall, the Hayward Gallery, the Queen Elizabeth Hall, the Purcell Room, and the National Poetry Library.

“Since being founded in 1951, Southbank Centre has grown to become the world’s largest festival site, acclaimed for diverse and ground-breaking programming.

The festival spirit is the very heart of Southbank Centre and inspires everything that we do. Born out of the Festival of Britain in 1951, we are proud to be the UK’s only permanent festival site. We believe that the positive and welcoming nature of festivals can help break down barriers in people for whom art and culture may seem irrelevant or daunting. Through our festivals we bring diverse people and communities together to celebrate, discuss, debate, and unite.

We work with some of the most important and influential artists and partners from around the world – including our outstanding resident orchestras – to deliver a programme that celebrates the diverse experiences of people and cultures. We have a network of world-class artists from every genre who regard Southbank Centre as their home and who share in our values and help us to deliver our goals” (Southbank Center, 2018).

Source:

Southbank-Center, (2018). Southbank Center. Available at: https://www.southbankcentre.co.uk/. [Accessed 13 July 2018].

TASK

You are required to identify one business opportunity to develop new tourism/events/hospitality business. It should reflect a gap on the market (a new business) or an opportunity arising from an existing business (an extension/reformulation of an existing business). The businesses can be developed as part of the services/products supplied by the Southbank Centre or outside the venue but directly connected to it and to the market it serves.

The poster must include

• PESTEL analysis
• SWOT analysis
• 4Ps marketing mix
• Strengths and weaknesses,

Coursework 1 – Poster Presentations

Produce a poster and present your poster assessing the market for your business and its link to your product development ideas. The poster must be done in PowerPoint.

Word Length: One single Poster               / upload on Moodle.

Duration of Presentation: 5 minutes