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Use a portfolio approach 3.000 words (visuals and written commentary) to critically evaluate how Holland and Barrett:
(What is happening online through owned, paid and earned channels to engage with consumers and other stakeholders?)
a) Describe what you find.
b) Analyse your findings (why have they done this and/or what is the likely impact?).
c) Link your findings to taught theory/strategy/models.
The content of your portfolio must display academic skill and integrity, appropriate to level five studies. (10 marks)
You must refer to taught theories/models/strategies throughout your work
See above and remember to:
a) Describe what you find
b) Analyse your findings (why have they done this and/or what is the likely impact?)
Your work must be fully supported with references (cited in the Harvard style). You must use all the following:
Refer to all the above in your work.
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