Evaluate external and internal environmental factors which impact on strategy

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Course / Programme:         BSc Business Management


Module Code and Title:      BMP6002 Strategic Management


Assignment Number:         1


Assignment Type:              Essay (50%)


Assignment Title:               Strategic Management


Assignment length:           2500 Words


Submission deadline:      

Learning Outcome:


Evaluate external and internal environmental factors which impact on strategy


Critically review an organisation`s strategic plan.

Assignment brief:

Provide a critical examination of the effect of the internal and external environment on the strategic process.  Review the outcome of a change in the internal or external environment affecting a real organisation.

Using relevant theoretical models, you should address the following issues:

  1. An introduction including a definition of strategic management.

Demonstrate that you have reviewed a number of different / alternative definitions here. Provide a critical commentary, if possible, on the ideas set out by various writers / theorists. Ideally, develop and set out your own ‘synthesized’ definition of SM, based on the ideas you have reviewed.

(5 Marks)

  1. A critical assessment of the process used by organisations to determine their strategy.

Use this section to explore the process of SM Use the theoretical models as the framework to discuss the Formulation/Implementation and Review Process) Concentrate on identifying and highlighting critical issues associated with the 5 elements of the process we have spent the bulk of the teaching weeks covering., Demonstrate that you have engaged with multiple sources in compiling your views.

(25 Marks)

  1. A critical evaluation of the impact of internal and external environmental variation on organisational strategy, (explaining how and why the strategic approach changes).

Use this section to explore the two main approaches (e.g. Lynch’ prescriptive and emergent) Critically evaluate the approaches and discuss causality (why do we need both approaches?). I advise using Mintzberg & Waters Model, modifying it to explain causality. Concentrate on identifying and highlighting critical issues associated with any such perspectives, and demonstrate that you have engaged with multiple sources in compiling your views.

(30 Marks)

  1. A review of an organisation’s strategic plan (Business Plan), providing an action plan for the organisation on the basis of a change in either the internal OR external environment. . (The Business Plan should be included as an Appendix)

For this section you will need to demonstrate YOUR ABILITY TO EVALUATE A STRATEGY. You do this by:-

1. Reviewing a strategy document from a real organisation, (Annual Report or Business Plan). This does not need academic sources as it is your review of a strategy.

2. Assume a change in the environmental situation affecting the operation of this strategy (Fuel Price rises/ Covid/ Brecxit). Demonstrate your assessment skills by proposing changes to the strategy by using an action plan.

(30 Marks)

  1. Write in a grammatically correct style and provide in text referencing throughout, including quotes, referenced according to the Harvard Referencing System. Provide a correctly formatted Reference List.

                                                                                                    (10 Marks)

Secondary Research Level HE6 - It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM the Reference List should include three refereed academic journals and five academic books.

Assessment Preparation and Submission (see section 11 of the module guide for Guidelines on the Preparation and Submission of Assignments)

Additional Submission Instructions:

You are only required to submit a soft copy (essay only) via “Turn-it-in UK” on the module moodle page.

Assessment Criteria (see section 10 of the module guide for General Assessment Criteria)

Specific Assessment Criteria

First class: The essay will be to a high standard and will reflect the effective application of extensive reading.  They will address the specific issues outlined in the assignment brief about Strategic Management theory and process.  The essay will contain minimal errors in spelling and grammar and will be accessible to readers from a range of cultural and social backgrounds.

Second class: The essay will cover the salient points. The presentation will be clear and informative. The essay is well written and presented in a structured and readable style.

Third class:  A reasonable attempt will be made to prepare and deliver the essay but will be under-developed and will not reflect effective teamwork.

Fail: Students who do not meet the requirements of a third class grade will not successfully complete the assessment activity.

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