OTHM LEVEL 7 DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMENT

The objective of the OTHM Level 7 Diploma in Tourism and Hospitality Management qualification is to provide tourism industry professionals with the specialist knowledge needed to advance their careers, or for graduates entering the tourism and hospitality sector to gain the skills needed to manage business operations. The qualification provides learners with a contemporary, critical, and international programme that supports their development as managers with a lifelong-learning orientation.

The qualification enables learners to analyse complex management problems and to apply and adapt specialist skills and technical terminology to propose solutions to these problems informed by best practice and contemporary research.

Successful completion of this qualification will enable learners to progress into or within employment and/or continue their study towards a relevant Master’s programme with advanced standing.

QUALITY, STANDARDS AND RECOGNITIONS

OTHM Qualifications are approved and regulated by Ofqual (Office of Qualifications and Examinations Regulation). Visit register of Regulated Qualifications.

OTHM has progression arrangements with several UK universities that acknowledge the ability of learners after studying Level 3-7 qualifications to be considered for advanced entry into corresponding degree year/top up and Master’s/top-up programmes.

REGULATORY INFORMATION

Qualification Title	OTHM Level 7 Diploma in Tourism and Hospitality Management
Ofqual Ref. No.	603/2316/4
Regulation Start Date	21-Aug-2017
Operational Start Date	01-Sep-2017
Duration	1 Year
Total Credit Value	120 Credits
Total Qualification Time (TQT)	1200 Hours
Guided Learning Hours (GLH)	600 Hours
Sector Subject Area (SSA)	8.2 Travel and Tourism
Overall Grading Type	Pass / Fail
Assessment Methods	Coursework
Language of Assessment	English

EQUIVALENCES

The OTHM Level 7 diplomas on the Regulated Qualifications Framework (RQF) are at the same level as master’s degrees. However, they are shorter (120 credits) and learners will have to proceed to the dissertation stage (60 credits) with university to achieve a full masters or MBA.

QUALIFICATION STRUCTURE

The OTHM Level 7 Diploma in Tourism and Hospitality Management consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Unit Ref.	Mandatory units	Credit	GLH	TQT
J/616/2693	Strategic Management and Marketing	20	100	200
L/616/2694	Destination Management	20	100	200
R/616/2695	International Tourism Policy and Development	20	100	200
Y/616/2696	E-Tourism and Social Media	20	100	200
H/616/2698	Organisational Behaviour in International Contexts	20	100	200
D/616/2697	Advanced Research Methods	20	100	200

DEFINITIONS

Total Qualification Time (TQT) is the number of notional hours which represents an estimate of the total amount of time that could reasonably be expected to be required in order for a Learner to achieve and demonstrate the achievement of the level of attainment necessary for the award of a qualification.

Total Qualification Time is comprised of the following two elements –

a) the number of hours which an awarding organisation has assigned to a qualification for Guided Learning, and

b) an estimate of the number of hours a Learner will reasonably be likely to spend in preparation, study or any other form of participation in education or training, including assessment, which takes place as directed by – but, unlike Guided Learning, not under the Immediate Guidance or Supervision of – a lecturer, supervisor, tutor or other appropriate provider of education or training. (Ofqual 15/5775 September 2015)

Guided Learning Hours (GLH) is defined as the hours that a teacher, lecturer or other member of staff is available to provide immediate teaching support or supervision to a student working towards a qualification.

Credit value is defined as being the number of credits that may be awarded to a Learner for the successful achievement of the learning outcomes of a unit. One credit is equal to 10 hours of TQT.

ENTRY REQUIREMENTS

For entry onto the OTHM Level 7 Diploma in Tourism and Hospitality Management qualification, learners must possess:

An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
Learners must be 21 years old or older at the beginning of the course

English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency. For more information visit English Language Expectations page in this website.

PROGRESSION

The OTHM Level 7 Diploma in Tourism and Hospitality Management qualification enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to Master’s top-up programmes at many universities in the UK and overseas with advanced standing. For more information visit University Progressions page.

DELIVERY OF OTHM QUALIFICATIONS

OTHM do not specify the mode of delivery for its qualifications, therefore OTHM Centres are free to deliver this qualification using any mode of delivery that meets the needs of their Learners. However, OTHM Centres should consider the Learners’ complete learning experience when designing the delivery of programmes.

OTHM Centres must ensure that the chosen mode of delivery does not unlawfully or unfairly discriminate, whether directly or indirectly, and that equality of opportunity is promoted. Where it is reasonable and practicable to do so, it will take steps to address identified inequalities or barriers that may arise.

Guided Learning Hours (GLH) which are listed in each unit gives the Centres the number of hours of teacher-supervised or direct study time likely to be required to teach that unit.

ASSESSMENT AND VERIFICATION

All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.

The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.

Specific assessment guidance and relevant marking criteria for each unit are made available in the Assignment Brief document. These are made available to centres immediately after registration of one or more learners.

OPPORTUNITIES FOR LEARNERS TO PASS

Centres are responsible for managing learners who have not achieved a Pass for the qualification having completed the assessment. However, OTHM expects at a minimum, that centres must have in place a clear feedback mechanism to learners by which they can effectively retrain the learner in all the areas required before re-assessing the learner.

RECOGNITION OF PRIOR LEARNING AND ACHIEVEMENT

Recognition of Prior Learning (RPL) is a method of assessment that considers whether learners can demonstrate that they can meet the assessment requirements for a unit through knowledge, understanding or skills they already possess and do not need to develop through a course of learning.

RPL policies and procedures have been developed over time, which has led to the use of a number of terms to describe the process. Among the most common are:

Accreditation of Prior Learning (APL)
Accreditation of Prior Experiential Learning (APEL)
Accreditation of Prior Achievement (APA)
Accreditation of Prior Learning and Achievement (APLA)

All evidence must be evaluated with reference to the stipulated learning outcomes and assessment criteria against the respective unit(s). The assessor must be satisfied that the evidence produced by the learner meets the assessment standard established by the learning outcome and its related assessment criteria at that particular level.

Most often RPL will be used for units. It is not acceptable to claim for an entire qualification through RPL. Where evidence is assessed to be only sufficient to cover one or more learning outcomes, or to partly meet the need of a learning outcome, then additional assessment methods should be used to generate sufficient evidence to be able to award the learning outcome(s) for the whole unit. This may include a combination of units where applicable.

EQUALITY AND DIVERSITY

OTHM provides equality and diversity training to staff and consultants. This makes clear that staff and consultants must comply with the requirements of the Equality Act 2010, and all other related equality and diversity legislation, in relation to our qualifications.

We develop and revise our qualifications to avoid, where possible, any feature that might disadvantage learners because of their age, disability, gender, pregnancy or maternity, race, religion or belief, and sexual orientation.

If a specific qualification requires a feature that might disadvantage a particular group (e.g. a legal requirement regarding health and safety in the workplace), we will clarify this explicitly in the qualification specification.

UNIT SPECIFICATIONS

Strategic Management and Marketing

Unit Reference Number	J/616/2693
Unit Title	Strategic Management and Marketing
Unit Level	7
Number of Credits	20
Total Qualification Time (TQT)	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory
Unit Grading Structure	Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ understanding of strategic management and marketing in tourism and hospitality organisations. Learners will study a range of organisations and apply theories to understand strategic decision-making, the use of technology and strategic marketing management.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:		Assessment Criterion – The learner can:
1.	Be able to critically analyse the strategic management concept in the tourism and hospitality context.	1.1	Summarise the evolution of the strategic management approach.
		1.2	Critically evaluate the importance of strategic management for the tourism and hospitality industry.
		1.3	Critically analyse the performance of tourism and hospitality organisations from the perspective of strategic management theory.
2.	Be able to critically analyse strategic approaches to marketing in tourism and hospitality organisations.	2.1	Summarise the evolution of the strategic marketing approach.
		2.2	Critically evaluate the importance of strategic marketing for tourism and hospitality organisations.
		2.3	Critically analyse the marketing of tourism and hospitality organisations from the perspective of strategic marketing theory.
3.	Be able to assess environmental factors onstrategic management and marketing for tourism and hospitality organisations.	3.1	Critically appraise the impact of macro environmental factors on strategic management and marketing on tourism and hospitality organisations.
		3.2	Critically appraise the impact of micro environmental factors on strategic management and marketing on tourism and hospitality organisations
4.	Be able to research information from a range of academic and industry sources.	4.1	Research academic sources to identify appropriate theories and models of strategic management and marketing
		4.2	Research industry sources to identify contemporary strategic management and marketing trends in the tourism and hospitality industry.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework	4500 words

Indicative contents

Strategic Management in Tourism
Creating competitive tourism businesses and destinations
The strategic environment - Macro environment analysis
The strategic environment – Micro environment analysis
Strategic planning and analysis – Vision, stakeholder and value chain analysis
Strategic choices for tourism businesses and destinations
Strategy implementation and evaluation
Managing strategic change in tourism
Strategic human resource management in tourism
Social responsibility and business ethics in tourism
Introduction to strategic marketing and management in tourism
Tourist buying, decision-making and holiday behaviour
Tourism marketing environments
Tourism market segmentation - targeting and positioning in tourism
Tourism product strategies
Tourism pricing strategies
Tourism distribution strategies
Tourism promotion strategies
Marketing international tourism destinations
E-marketing for tourism
Marketing planning, control and evaluation
Strategic management and marketing trends

Indicative reading list

Core texts:

Evans, N. (2015) Strategic Management for Tourism, Hospitality and Events. Abingdon: Routledge

Middleton, V. and Fyall, A. (2009) Marketing in Travel and Tourism. Oxford: Butterworth- Heinemann

Additional Reading:

Holloway, C. (2004) Marketing for Tourism. London: FT Prentice Hall

Kotler, P., Bowen, J. and Makens, J. (2013) Marketing for Tourism and Hospitality. London: Pearson

Okumus, F., Altinay, L. and Chashoth, K. (2010) Strategic Management for Hospitality and Tourism: Content and Processes. Oxford: Butterworth Heinmann

Olsen, M., West, J. and Tse, E. (2013) Strategic Management in the Hospitality Industry. London: Pearson

Destination Management

Unit Reference Number	L/616/2694
Unit Title	Destination Management
Unit Level	7
Number of Credits	20
Total Qualification Time (TQT)	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory
Unit Grading Structure	Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ ability to critically analyse the role of tourism and the visitor economy in modern international tourism destinations from a range of theoretical perspectives. Learners will gain a critical understanding of broader perspectives required to manage and market tourism in the modern international city, and to inform their tourism and marketing strategies.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:		Assessment Criterion – The learner can:
1.	Be able to critically evaluate the factors that influence destination management.	1.1	Critically analyse the need for destination management.
		1.2	Critically analyse the impacts of tourism in destinations.
		1.3	Critically evaluate the influence of external factors on the development of tourist destinations.
2.	Be able to critically analyse the role of destination management organisations.	2.1	Critically review the emergence of destination management and marketing at the local, national and international levels.
		2.2	Critically analyse the roles of destination management organisations.
		2.3	Critically evaluate the factors that influence the performance of destination management organisations.
3.	Be able to critically evaluate the influence of stakeholders on destination management.	3.1	Review the range of stakeholders that influence destination management.
3.		3.2	Critically evaluate the aims and influence of interest groups in the development of destinations.
4.	Be able to critically appraise the relationship between destination management and destination marketing.	4.1	Critically analyse the relationship between destination marketing and destination management in a range of destination management organisations.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework	4500 words

Indicative contents

Defining and analyzing tourism destinations
Destination management
The multi-scalar nature of destination management
The role of Destination Management Organisations
Factors influencing the tourism destination management process
Stakeholder analysis
The public, private and third sectors in tourism destinations
Transport and tourism destinations
The relationship between destination management and destination marketing
Community engagement and consultation
Sustainable development
Destination Management Planning
Resourcing tourism destination management plans
Evaluation of tourism destination management plans.

Indicative Reading list

Core text:

Morrisson, A. (2013) Managing and Marketing Tourism Destinations. Abingdon: Routledge

Additional Reading:

Howie, F. (2010) Managing the Tourist Destination. London: Thompson

Mason, P. (2008) Tourism Impacts: Planning and Management. Abingdon: Routedge UNWTO (2007) A Practical Guide to Tourism Destination Management. New York: UNWTO Vidken, A. and Granas, B. (2014) Tourism Destination Development. London: Ashgate

Wang, Y. and Pizam, A. (2013) Destination Management and Marketing: Theories and Applications. London: CABI

Journals

International Journal of Culture, Tourism and Hospitality Research
International Journal of Tourism Research
Journal of Travel Research
Journal of Sustainable Tourism
Managing Leisure: an international journal
Tourism Analysis
Tourism and Hospitality Management

International Tourism Policy and Development

Unit Reference Number	R/616/2695
Unit Title	International Tourism Policy and Development
Unit Level	7
Number of Credits	20
Total Qualification Time (TQT)	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory
Unit Grading Structure	Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ critical understanding of the principles of tourism policy and how these relate to issues of development. Learners will evaluate theories of international development and apply these to a tourism context. Learners will also apply development indicators and create proposals for tourism projects to address development problems.

Learning Outcomes and Assessment Criteria

Learning Outcome - The learner will:		Assessment Criterion - The learner can:
1.	Be able to critically analyse the concepts and theories of public policy for tourism.	1.1	Critically evaluate the different approaches that can be taken to tourism policy.
		1.2	Summarise the evolution of tourism policy.
		1.3	Explain the multi-scalar nature of contemporary tourism policy and its relationship with institutions involved in tourism development at the global, national and local scale.
2.	Be able to critically evaluate theories of international development.	2.1	Critically appraise theoretical approaches to international development.
		2.2	Critically evaluate the status of developing countries using theories of international development.
3.	Be able to critically analyse the key relationships that impact on sustainable international tourism development.	3.1	Critically evaluate the impact of tourism in destinations.
		3.2	Critically analyse the key relationships that impact on sustainable international tourism development.
		3.3	Critically evaluate how tourism can be used to meet international development goals.
4.	Be able to develop plans for tourism projects to address international development problems.	4.1	Research development issues in an international context.
		4.2	Develop a project plan to address development issues in an international context.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework	4500 words

Indicative contents

Theories of the state and approaches to policy
Government involvement in tourism
Multi-scalar approaches to tourism policy
The policy-making process
Stakeholders in tourism policy
Tourism policy interest groups
Tourism policy instruments
Tourism policy implementation and evaluation
Tourism policy and sustainable development
Theories of development (including modernisation, dependency, neo-liberalism, alternative, post-development)
The role of and relationship between tourism and development
Role and influence of actors involved in tourism for development
The relationship between tourism and other development arenas
Issues in developing tourism in the emerging economies
Tourism policy and development in the European Union
Responsible tourism

Indicative Reading list

Core Text:

Dredge, D. and Jenkins, J. (2007) Tourism Planning and Policy. Milton Qld: Wiley

Additional reading:

Burns, P. and Novelli, M. (2006) Tourism and Politics: Global Frameworks and Local Realities. Oxford: Butterworth Heinemann

Edgell, D. and Swanson, J. (2013) Tourism Policy and Planning: Yesterday, Today and Tomorrow. Abingdon: Routledge

Hall, C.M. (2008) Tourism Planning. Policies, Processes and Relationships. Second Edition. Harlow: Pearson, Prentice Hall

Kennell, J. and Chaperon, S. (2015) Tourism and Public Policy. Abingdon: Routledge

Journals

Annals of Tourism Research
Current Issues in Tourism
International Journal of Tourism Research
Journal of Policy Research in Tourism, Leisure and Events
Journal of Sustainable Tourism
Managing Leisure: an international journal
Tourism Recreation Research
World Development

E-Tourism and Social Media

Unit Reference Number	Y/616/2696
Unit Title	E-Tourism and Social Media
Unit Level	7
Number of Credits	20
Total Qualification Time (TQT)	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory
Unit Grading Structure	Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ ability to critically analyse the role of technology within the tourism and hospitality industry, including the evaluation of the impacts of new and emerging technology on organisational operations. Learners will consider the emergence of the e-tourism concept and analyse the influence of social media from both consumer and organisation perspectives.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:		Assessment Criterion – The learner can:
1.	Be able to critically evaluate the impact of technology on the development and growth of the tourism and hospitality industry.	1.1	Critically evaluate the impact of technological change on the historical development of the tourism and hospitality industry.
		1.2	Critically analyse the impact of contemporary technological developments on the future growth of the tourism and hospitality industry.
2.	Be able to critically analyse the emergence of the e-tourism concept and its associated theories.	2.1	Critically review the emergence of the e-tourism concept.
		2.2	Critically evaluate how OTAs and meta-search impact the development of the tourism and hospitality industry.
		2.3	Critically analyse how consumers and businesses make use of the internet in the tourism marketplace.
3.	Be able to critically evaluate the impacts of social media on the tourism and hospitality industry.	3.1	Critically evaluate the importance of the social media for international tourism marketing.
		3.2	Critically review the impact of social media on destination marketing.
		3.3	Critically analyse the impact of social media and social review sites on tourism and hospitality organisations.
4.	Be able to critically analyse the legal and ethical implications of technological change in the tourism and hospitality industry.	4.1	Critically analyse the importance of security in the implementation of technology for the tourism and hospitality industry.
		4.2	Critically assess the importance of data protection to the implementation of technology in the tourism and hospitality industry.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework	4500 words

Indicative contents

ICT – definitions and key concepts
The evolution of ICT in the tourism and hospitality industry
The contemporary role of ICT in the tourism and hospitality industry
e-Tourism: technology supported supply and demand
e-Tourism and accessibility
Technology and the consumer
Mobile tourism and wireless systems
ICT as a platform for B2C and B2B communications
Online distribution
Multi-channel and Omni-Channel strategy
Online marketing including Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns
Destination Management Systems
Smart destinations
Tourists and technology - from GPS to Virtual visitor guides
Relations between technology and competitive advantage
Social media in the tourism and hospitality industry
Social networking in the tourism and hospitality industry
Working with customer reviews and feedback
Security and electronic commerce

Indicative Reading list

Core Text:

Mariani, M., Baggio, R,, Buhalis, D. & Longhi, C. (2014) Tourism Management, Marketing and Development: The importance of networks and ICTs. London: Palgrave MacMillan

Additional reading:

European Travel Comission (2013) Handbook on e-marketing for tourism destinations. Brussels: WTO

Lytras, M., Ordóñez de Pablos, P., Damiani, E. and Diaz, L. (2011) Digital Culture and E- Tourism: Technologies, Applications and Management Approaches. London: Information Science Resources

Sigala, M., Christou, E., Gretzel, U. (2012) Social media in travel, tourism and hospitality: Theory, practice and cases. London: Ashgate

Egger, R. and Buhalis, D. (2008) E-Tourism Case Studies. Oxford: Butterworth-Heinemann

Organisational Behaviour in International Contexts

Unit Reference Number	H/616/2698
Unit Title	Organisational Behaviour in International Contexts
Unit Level	7
Number of Credits	20
Total Qualification Time (TQT)	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory
Unit Grading Structure	Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ understanding of a range of theoretical and empirical approaches to organisational behaviour in the tourism and hospitality industry. Learners will examine concepts of culture and its multifaceted impacts on managerial behaviour. Learners will review and analyse issues that managers have to meet and resolve. Learners will gain a detailed grounding in managing in different cultural contexts and in the management of diverse individuals, groups and teams.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:		Assessment Criterion – The learner can:
1.	Be able to apply organisational behaviour theories to the tourism and hospitality industry.	1.1	Critically analyse the management structure of a tourism or hospitality organisation using models of organisational behaviour.
		1.2	Critically evaluate the objectives of a tourism or hospitality organisation.
		1.3	Critically evaluate how well the structure of an organisation helps it to achieve its objectives.
2.	Be able to critically assess the performance of an international organisation in relation to its external environment and internal structures.	2.1	Critically evaluate the performance of an international tourism or hospitality organisation using company and market data.
		2.2	Recommend ways for an international tourism or hospitality organisation to modify its structure or objectives to increase its profitability.
3.	Be able to critically evaluate cross-cultural management trends and developments and their implications for the tourism and hospitality industry.	3.1	Critically review theories of cross-cultural management.
		3.2	Review the emergence of the cultural diversity concept and its implications for the tourism and hospitality workforce.
		3.3	Critically evaluate how tourism and hospitality organisations can implement models of cross- cultural human resource management.
4.	Be able to critically evaluate developments in international human resources management and their implications for organisations in the	4.1	Critically review the emergence of the international human resources function in tourism and hospitality organisations.
		4.2	Critically evaluate the importance of leadership and management skills in the international tourism and hospitality industry.

tourism and hospitality industry.

4.3

Critically analyse models of motivation and teamwork that are important to the tourism and hospitality industry.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework	4500 words

Indicative contents

The structure of the Tourism and Hospitality Industry
The evolution of management theory
Significant management theories in the contemporary tourism and hospitality industry
The evolution of service industries
Organisational goals and strategy
Corporate Social Responisbility
Cultural approaches to management
Cultural diversity and the workforce
Human Resources Management
Recruitment and Selection
Managerial work in the tourism and hospitality industry
Management syles
Leadership in the tourism and hospitality industry
Leadership styles
Organisational structure
Motivation
Job satisfaction
Employee performance
Group behaviour and performance
Conflict management

Indicative Reading list

Core Text:

Mullins, L. and Dossor, P. (2013) Hospitality Management and Organisational Behviour. 5^th Edition. Harlow: Prentice Hall.

Additional reading:

Baum, T. (2006) Human Resource Management for Tourism, Hospitality and Leisure: An International Perspective. London: Cengage

Beech, J. and Chadwick, S. (2005) The Business of Tourism Management. London: FT Prentice Hall

Boella, M. and Turner, S. (2013) Human Resources in the Hospitality Industry: A guide to best practice, Abingdon: Routledge

Nickson, D. (2012) Human Resource Management for the Hospitality and Tourism Industries. Abingdon: Routledge

Advanced Research Methods

Unit Reference Number	D/616/2697
Unit Title	Advanced Research Methods
Unit Level	7
Number of Credits	20
Total Qualification Time (TQT)	200 Hours
Guided Learning Hours (GLH)	100 Hours
Mandatory / Optional	Mandatory
Unit Grading Structure	Pass / Fail

Unit Aims

The aim of this unit is to develop learners’ research skills, examining and critiquing a range of research paradigms and techniques, together with their application to tourism and hospitality research. The unit will provide learners with the skills and knowledge required to identify and investigate problems and issues within tourism and hospitality and to apply appropriate research methods.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will:		Assessment Criterion – The learner can:
1.	Be able to critically evaluate research philosophies and their application to tourism and hospitality research.	1.1	Critically evaluate philosophical approaches to research in a management context.
		1.2	Critically review research in the field of tourism and hospitality management from a range of research paradigms.
2.	Understand the role and approaches to research in a tourism and hospitality context.	2.1	Critically evaluate the role of research in the management and growth of tourism and hospitality organisations.
		2.2	Critically review the development of academic research in the area of tourism and hospitality management.
		2.3	Critically assess methodological approaches to researching management problems in the tourism and hospitality industry.
3.	Be able to plan research projects.	3.1	Apply a chosen research paradigm to the design of a research project.
		3.2	Review appropriate methods for carrying out research into a tourism or hospitality management problem.
		3.3	Develop a plan to carry out research.
4.	Be able to critically analyse a range of data to produce research outputs.	4.1	Analyse data collected for research using an appropriate methodology.
		4.2	Present qualitative or quantitative data for an academic audience.
		4.3	Draw conclusions from data collected against the research parameters.

Assessment

To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.

Learning Outcomes to be met	Assessment Criteria to be covered	Assessment type	Word count (approx. length)
All 1 to 4	All ACs under LO 1 to 4	Coursework	4500 words

Indicative contents

Research philosophy – the ontology, epistemology, axiology and rhetoric of research
Review of contemporary debates within the areas of social science and tourism and hospitality studies
Research idea generation
Completing a literature review
Approaches to research design
Reliability and validity
Quantitative methods
Techniques for the analysis of quantitative data
Qualitative methods
Coding and classifying qualitative data
Qualitative methods – using computers to analyse qualitative data.
Sampling strategies
Access to data
Research ethics
Writing up a research project

Indicative Reading list

Core Text:

Saunders, M, Lewis, P. and Thornhill, A. (2007) Research Methods for Business Students. 4^th Edition. Harlow: Prentice Hall.

Additional reading:

Bryman, A. and Bell, E. (2011) Business Research Methods. Oxford: Oxford University Press

Collis, J. and Hussey, R. (2013) Business Research: A practical guide for undergraduate and postgraduate student. 4^th Edition. Basingstoke: Palgrave Macmillan.

Mayo, B. (2014) Planning an Applied Research Project in Tourism, Hospitality and Sports. London: John Wiley & Sons.

Veal, A. (2011) Research Methods for Leisure and Tourism. London: FT Prentice Hal

Journals

Annals of Tourism Research
Current Issues in Tourism
International Journal of Event Management Research
International Journal of Culture, Tourism and Hospitality Research
International Journal of Tourism Research
Journal of Policy Research in Tourism, Leisure and Events
Journal of Travel Research
Tourism Analysis
Tourism Recreation Research

IMPORTANT NOTE

Whilst we make every effort to keep the information contained in programme specification up to date, some changes to procedures, regulations, fees matter, timetables, etc may occur during the course of your studies. You should, therefore, recognise that this booklet serves only as a useful guide to your learning experience. For updated information please visit our website www.othm.org.uk.

About OTHM Level 7 Diploma in Tourism and Hospitality Management

The OTHM Level 7 Diploma in Tourism and Hospitality Management is an advanced qualification designed for individuals who aspire to take on senior management roles within the global tourism and hospitality industries. It is specifically tailored for those who wish to develop high-level skills in managing operations, leading teams, and understanding the complex issues that shape these sectors.

The course covers key aspects of tourism and hospitality management, such as strategic planning, marketing, human resources, sustainability, and financial management. It is ideal for professionals seeking to enhance their existing knowledge or those looking to switch to a management role within the industry.

The qualification is awarded by OTHM, a recognised UK awarding body known for its professional and academic qualifications. This diploma is equivalent to a postgraduate qualification, meaning it is designed for individuals who already hold an undergraduate degree or have substantial industry experience.

The course is structured to provide a deep understanding of the global tourism and hospitality environment. It delves into both the strategic and operational sides of management, preparing students to tackle issues such as resource allocation, customer service management, and the integration of sustainable practices. Additionally, the course equips learners with the tools to manage finances effectively, optimise marketing efforts, and handle human resources in diverse and cross-cultural environments.

Assessment for the diploma is typically through written assignments, case studies, and research projects, all of which require learners to apply theoretical knowledge to practical, real-world situations. The course is designed not only to teach management theories but also to develop the critical thinking and leadership skills necessary to succeed in high-level positions.

Graduates of the OTHM Level 7 Diploma in Tourism and Hospitality Management are well-positioned for senior roles in tourism companies, hotels, resorts, travel agencies, event management firms, and government tourism departments. The qualification also offers opportunities for those interested in entrepreneurship within the tourism and hospitality industries.

The OTHM Level 7 Diploma in Tourism and Hospitality Management provides learners with a comprehensive and strategic understanding of the tourism and hospitality industries, empowering them to lead effectively and manage complex operations in a rapidly evolving global market.

100% Plagiarism Free & Custom Written,
Tailored to your instructions

Our Giveaways

Plagiarism Report

for £20 Free

Formatting

for £12 Free

Title page

for £10 Free

Bibliography

for £18 Free

Outline

for £9 Free

Limitless Amendments

for £14 Free

Get all these features for
£83.00 FREE

ORDER NOW

Still Not Convinced?

View our samples written by our professional writers to let you comprehend how your work is going to look like. We have categorised this into 3 categories with a few different subject domains

View Our Samples

OTHM LEVEL 7 DIPLOMA IN TOURISM AND HOSPITALITY MANAGEMENT