Generic grade descriptors
|
REFER/FAIL / 1
|
PASS / 2
|
MERIT / 3
|
DISTINCTION / 4
|
Focus
|
Fails to address all the questions either sufficiently fully or directly.
|
An adequate attempt to address all the questions fully and directly.
|
A good attempt to address all the questions relatively well and directly.
|
An excellent attempt to address all the questions very well and directly.
|
Depth & breadth of understanding
|
Inadequate knowledge and understanding in respect of one or more of the questions. Limited depth and breadth of analysis.
|
Adequate knowledge and understanding across the questions. Satisfactory breadth and depth of analysis.
|
Full and solid knowledge and understanding across all the questions. Good breadth and depth of analysis.
|
Very full knowledge and understanding across all the questions. Excellent breadth and depth of analysis.
|
Strategic application & professional advice
|
Fails to provide appropriate or well-justified advice and/or recommendations. Lacks a strategic approach.
|
Provides adequately justified advice and informed recommendations Some strategic application.
|
Provides solid and thoughtful advice and well- informed recommendations. Clearly strategic in orientation.
|
Provides excellent advice and very well- informed recommendations. Strategically oriented in all respects.
|
Research & wider reading
|
Limited original research and/or appropriate wider reading for the assignment. Limited or no referencing.
|
Evidence of sufficient research and appropriate wider reading for the assignment.
Satisfactory in-text referencing.
|
Evidence of significant research and thoughtful, appropriate wider reading for the assignment. A good standard of in-text referencing.
|
Evidence of considerable research and excellent, appropriate wider reading for the assignment. An excellent standard of in-text referencing
|
Persuasiveness & originality
|
Limited development of persuasive and original arguments. Inadequate use of examples.
|
An adequate attempt to develop original arguments and to justify these persuasively. Includes appropriate examples.
|
Some strong original arguments are presented which are mainly justified persuasively. Good use of examples.
|
Mostly strong original arguments are presented and justified very persuasively. Excellent use of examples.
|
Presentation & language
|
An inadequate standard of presentation or language. The assignment is poorly written and/or poorly structured. It is not at the level required for a management presentation.
|
A solid standard of presentation and use of language. The structure and ideas are satisfactory for a management presentation.
|
A strong and professional standard of presentation and use of language. The structure and ideas are well crafted for a management presentation.
|
An outstanding standard of presentation and use of language. The structure and ideas are very well crafted for a management presentation.
|