LO 3 Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders

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Module code and title:

BM564 Enterprise and Entrepreneurship

Module leader:


Assignment No. and type:

PR1: Presentation

Assessment weighting:


Submission time and date:

Class presentation and online submission: 26 Nov 2021

Target feedback time and date:



Assignment task

Your proposal could be a product or service-based business in any sector and will need to include the following:Coursework 1 will be in the form of a presentation of a sustainable business plan. You are required to produce a Power Point presentation which will pitch the business proposition to a panel of business experts who will ask questions to ascertain viability of your business proposition.

  1. Motivation for choice of business (10%)
  2. The process you went through to generate this business idea (10%)
  3. Feasibility studies conducted (10%)
  4. Details of the product/service to be offered (15%)
  5. Potential market opportunities (20%)
  6. Attractiveness of the industry (20%)
  7. Vision for your business (5%)

The remaining 10% will go into assignment parameters such as conviction, engagement, structure, content etc.

Students are to use wider range of resources from peer reviewed academic journals as well as books and other academic databases such as Mintel, EBSCohost, ProQuest etc.


This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 3

Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.


Task requirements

  • Use Times New Roman font size 11 with 1.5 line spacing.
  • Insert page numbers at the bottom of each page
  • You must have a cover sheet with your student ID, Name and word count


Referencing and research requirements

Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are available via the university library.

There are also documents on Harvard referencing on Blackboard which students can read.

Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company websites etc.


How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions.

This assignment will be marked according to the grading descriptors for Level 6

The marking grid at the bottom has details of how your work will be assessed


Submission details

Please see section 6 of the Guidance on using the Assignment Brief template document for text recommended for use in this section.

  • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic-Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulations
  • Please also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission

This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your Blackboard module shell.

 Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.

 You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.

 Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment


Before you submit


  • Please use the provided checklist below to make sure you are ‘fit to submit’ your work
  • We recommend you use this checklist as soon as you get this assignment brief to help you plan your work

Fit to Submit:  Assignment Checklist

This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in their coursework.


In it you will find details of the assessment task, word count, the assessment criteria your work is marked against, and the learning outcomes – the basis for the assessment strategy in each module.

Students often lose marks by forgetting some of the more straightforward elements of their assignments. We recommend that you “tick off” each of the points below as you prepare your work for submission. If you need any help, ask your tutor and / or visit https://bucks.ac.uk/students/academicadvice/assessment-and-examination


Have you met the learning outcomes? You will lose marks and your work may even   be failed if you have not.Have you read and understood the assessment criteria?

Have you demonstrated you can think and write critically in the completed work   This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements.

Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear?

Have you checked that the referencing in your assignment is in line with your programme requirements?

Have you proof-read your work and used spellcheck software to check your spelling and grammar?

Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified?

Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.

Can you confirm that the work submitted is your own and not plagiarised?


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